Emotional Footprint Awards 2024
Customer Relationship Management - Midmarket
SoftwareReviews names Zoho CRM, ActiveCampaign, monday.com, Pipedrive, HubSpot Sales Hub, and Salesforce Sales Cloud Professional as Customer Relationship Management - Midmarket Emotional Footprint Award Winners.
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Customer Relationship Management - Midmarket
Emotional Footprint Awards
SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
Read The In-Depth Report
See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.
30+ pages
Measuring Emotional Footprint
Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:
% of Positive Reviews - % of Negative Reviews
For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.
Emotional Footprint Leaders
ActiveCampaign
ActiveCampaign
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
9.1
CX Score
CX
Score
+96
Net Emotional Footprint
Net Emotional
Footprint
91
Value Index
VALUE INDEX
Zoho
Zoho CRM
Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.
8.9
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
monday.com
monday.com
A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.
8.8
CX Score
CX
Score
+89
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Pipedrive
Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.
8.8
CX Score
CX
Score
+88
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
HubSpot
HubSpot Sales Hub
Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.
8.7
CX Score
CX
Score
+85
Net Emotional Footprint
Net Emotional
Footprint
84
Value Index
VALUE INDEX
Salesforce.com Inc
Salesforce Sales Cloud Professional
The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.
8.7
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Other Evaluated Vendors
NetSuite
NetSuite CRM
NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.
8.6
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
89
Value Index
VALUE INDEX
SugarCRM
SugarCRM
At Sugar, we know that things work differently at an enterprise scale. Leverage Enterprise’s core capabilities as a baseline for highly tailored applications. Orchestrate complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.
8.6
CX Score
CX
Score
+91
Net Emotional Footprint
Net Emotional
Footprint
85
Value Index
VALUE INDEX
Microsoft Corporation
Microsoft Dynamics 365 Sales (CRM) Professional
Dynamics 365 Sales, Professional, helps you close more deals by knowing your customers better and having sales information readily available to make informed decisions faster.
8.5
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Sage Group
Sage CRM
Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.
8.4
CX Score
CX
Score
+90
Net Emotional Footprint
Net Emotional
Footprint
87
Value Index
VALUE INDEX
Constant Contact, Inc.
Constant Contact
Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.
8.1
CX Score
CX
Score
+82
Net Emotional Footprint
Net Emotional
Footprint
92
Value Index
VALUE INDEX
Zendesk
Zendesk Sell
Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.
7.8
CX Score
CX
Score
+83
Net Emotional Footprint
Net Emotional
Footprint
81
Value Index
VALUE INDEX
Agile CRM
Agile CRM
Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.
7.7
CX Score
CX
Score
+84
Net Emotional Footprint
Net Emotional
Footprint
86
Value Index
VALUE INDEX
Maximizer
Maximizer CRM
How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. MaximizerCRM gives you the tools to drive satisfaction, loyalty and customer champions.
6.8
CX Score
CX
Score
+70
Net Emotional Footprint
Net Emotional
Footprint
78
Value Index
VALUE INDEX
For the full list of vendors in this space, click here.
