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Customer Relationship Management - Midmarket

Customer Relationship Management (CRM) consists of applications designed to automate and manage the customer life cycle. CRM software optimizes customer data management, lead tracking, communication logging, and marketing campaigns.

Data Quadrant report cover

The Data Quadrant is a thorough evaluation and ranking of all software in an individual category to compare platforms across multiple dimensions.

These include:

  • User Satisfaction Rankings
  • Business Value Scores
  • Vendor Capability Comparisons
  • Product Feature Evaluations
Emotional Footprint report cover

The Emotional Footprint is a powerful indicator of overall user sentiment toward the relationship with the vendor, capturing data across five dimensions.

These include:

  • Strategy and Innovation
  • Service Experience
  • Conflict Resolution
  • Product Impact
  • Negotiation and Contract

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Customer Relationship Management - Midmarket Products

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Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

8.4

Composite Score

8.8

CX Score

+89

Emotional Footprint

84%

Likeliness to Recommend

69

Reviews

Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.4

Composite Score

8.5

CX Score

+87

Emotional Footprint

85%

Likeliness to Recommend

111

Reviews

HubSpot

HubSpot Sales Hub

The Free CRM With Something for Everyone. Think CRM software is just about contact management? Think again. HubSpot CRM has free tools for everyone on your team, and it’s 100% free — forever. Here’s how the free HubSpot CRM makes your job easier ...

7.9

Composite Score

8.0

CX Score

+81

Emotional Footprint

81%

Likeliness to Recommend

44

Reviews

Freshworks

Freshworks CRM

With a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline, and intelligent workflow automations, Freshworks CRM gives businesses everything they need to manage their sales in a hassle-free package. Freshworks CRM is trusted by over 15,000 businesses from 80+ countries. Some companies that use Freshworks CRM include Dyson, Best Western Hotels & Resorts, Purdue University, and WallyPark.

7.7

Composite Score

7.9

CX Score

+82

Emotional Footprint

77%

Likeliness to Recommend

38

Reviews

Insightly , Inc.

Insightly

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

7.6

Composite Score

7.5

CX Score

+76

Emotional Footprint

77%

Likeliness to Recommend

37

Reviews

Zendesk

Zendesk Sell

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

7.6

Composite Score

8.0

CX Score

+82

Emotional Footprint

67%

Likeliness to Recommend

36

Reviews

Copper

Copper

Copper (formerly ProsperWorks) is the No.1 recommended crm for G Suite. Founded in 2013, Copper is backed by venture funds from Google Ventures, Norwest Venture Partners, NextWorld Capital, True Ventures, and Industry Ventures.

7.1

Composite Score

7.4

CX Score

+74

Emotional Footprint

66%

Likeliness to Recommend

32

Reviews

SharpSpring Inc

SharpSpring

SharpSpring tracks customers even before you know their name. We connect the dots and give you where they've been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests.

9.7

Composite Score

10.0

CX Score

+100

Emotional Footprint

89%

Likeliness to Recommend

6

Reviews

vtiger

vtiger CRM

Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business.

9.3

Composite Score

9.6

CX Score

+97

Emotional Footprint

85%

Likeliness to Recommend

11

Reviews

Brand Tango Technology Inc.

Tango CRM

The Tango CRM goal is to assist companies with streamlining overcomplicated tasks, automating manual processes, increasing productivity, providing detailed reporting, standardizing interfaces, and increasing profit. The Tango CRM is a collection of lead, campaign, sales, vendor, relationship, and content-management modules.

9.2

Composite Score

9.3

CX Score

+93

Emotional Footprint

91%

Likeliness to Recommend

6

Reviews

Pipeliner

Pipeliner CRM

Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.

9.2

Composite Score

9.2

CX Score

+95

Emotional Footprint

98%

Likeliness to Recommend

29

Reviews

Claritysoft

Claritysoft CRM

With Claritysoft Customer Relationship Management (CRM), you get all the CRM tools you need to get organized, automate sales, improve marketing and drive growth. Claritysoft CRM is easy, intuitive and cost effective, so we're great CRM for small business. We also deliver the horsepower to meet the needs of our large customers.

8.0

Composite Score

9.1

CX Score

+94

Emotional Footprint

76%

Likeliness to Recommend

5

Reviews

Maximizer CRM

Maximizer CRM

How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. Maximizer CRM gives you the tools to drive satisfaction, loyalty and customer champions.

7.9

Composite Score

8.0

CX Score

+81

Emotional Footprint

72%

Likeliness to Recommend

31

Reviews

LivePerson

LivePerson LiveEngage

Our product, LiveEngage®, now lets you message consumers through the channel of their choice. Whether on your website, app, or mobile web, engagements can be set up anywhere and customized however you want. Consumers can contact you or, more importantly, continue a conversation with you — starting off wherever it’s most convenient for them.

7.8

Composite Score

7.8

CX Score

+77

Emotional Footprint

81%

Likeliness to Recommend

11

Reviews

Nimble

Nimble

Nimble is a simple, intelligent sales force automation and social CRM solution for small and midsize businesses. It automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms. In addition to contact management and pipeline management features such as deal tracking, tasks and alerts, Nimble includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones.

7.7

Composite Score

8.2

CX Score

+86

Emotional Footprint

74%

Likeliness to Recommend

29

Reviews

Really Simple Systems Ltd.

Really Simple Systems

Award winning, simple CRM software provides everything a small business needs to run their sales and marketing in one easy-to-use yet powerful system. Designed for small teams working B2B, it’s easy to set up and simple to use. Our CRM software helps you work smarter, managing and tracking your leads and customers so you can get on with growing your business.

7.3

Composite Score

7.4

CX Score

+77

Emotional Footprint

70%

Likeliness to Recommend

27

Reviews

Act! LLC

Act!

Flexible CRM that’s uniquely yours. Act! makes it easy to build lasting relationships and provides the freedom to tailor an Act! experience to your business and industry needs - your adaptable, everywhere, connected workspace.

7.1

Composite Score

6.7

CX Score

+55

Emotional Footprint

78%

Likeliness to Recommend

5

Reviews

Vonage

Vonage Contact Center

Transform communications inside and outside your organization with Vonage contact centers. For companies using Salesforce, our Salesforce contact center solution (formerly NewVoiceMedia) provides full integration for great customer and agent experiences. We've also got other cloud contact center options for any business size or need.

6.8

Composite Score

6.2

CX Score

+57

Emotional Footprint

73%

Likeliness to Recommend

7

Reviews

TargetX

TargetX

A leading CRM company, TargetX provides solutions to help college and university professionals build relationships and forge lifelong communications with their most important constituencies. 

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Lead Barrel

Lead Barrel

LeadBarrel lets you build fast, effective marketing funnels for your business online. Instead of having to piece together a number of different solutions, LeadBarrel gives you everything you need to capture leads and then connect with those leads all in one simple to use solution!

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Vreze

Vreze

Vreze has integrated tools such as dashboards, alerts, auto reports, forecasting and workload balancing into one easily accessible platform which ensures that not only are there tools to effectively handle client relationships, but also provides a system that ensures that processes are being adhered too as well.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

amoCRM

amoCRM

AmoCRM gives you the solution to collect and follow up all of your new leads, without losing any. Also, automatically create new leads in amoCRM from your website. AmoCRM is compact and easy-to-use. It doesn't frustrate your sales team so you don't have to force them to use it. They will love it because it simply helps them track leads & sell more. It gives you a full view of your pipeline and sales department. You can be confident that every lead is being nurtured and every lead follow-up is being completed.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

Apptivo Inc

Apptivo CRM

A simple online CRM system to store contacts, reminders, files, and communication history. If your business grows and you need more apps, feel free to add them from the App Store at anytime. Manage your sales pipeline, stay on top of employee activities, and close more deals. Track your sales and easily convert them into invoices to get paid quickly!

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

BatchBlue Software

Batchbook CRM

Batchbook is a simple tool to help small businesses build meaningful relationships with their best customers. We help our customers organize disperse contact information and access it from the cloud so that small businesses can stay on top of their world-saving agendas.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

ConvergeHub

ConvergeHub

ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. With it, businesses can store contact lists, build and run targeted campaigns and manage sales activities and leads.

--

Composite Score

--

CX Score

--

Emotional Footprint

--

Likeliness to Recommend

0

Reviews

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