Constant Contact, Inc.

Constant Contact

8.0 /10

What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

88 Likeliness to Recommend

95 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

5% Negative

15% Neutral

80% Positive

Pros

Respectful
Client Friendly Policies
Enables Productivity
Trustworthy

Feature Ratings

Average 87

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Mobile

Telephony and Call Center Management

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 88

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Marketing Automation - B2C

Score 8.8

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Marketing Automation - B2B

Score 8.7

View Constant Contact in this category (opens in a new tab)

Email Marketing

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

Brian W.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Constant Contact works to generate leads!

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

It's quick and easy to implement

What is your favorite aspect of this product?

Easy of use

What do you dislike most about this product?

The limit on number of contacts or charging more for additional contacts.

What recommendations would you give to someone considering this product?

Do a quick Google search to review the competitors and reviews before buying.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Efficient Service

Karrie C.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Worth every penny!

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

User-friendly and an excellent customer service team.

What is your favorite aspect of this product?

Automation and marketing CRM

What do you dislike most about this product?

I don't have any dislikes

What recommendations would you give to someone considering this product?

If you want to market the easy way Constant Contact is the way to go!

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Martie R.

Role: Sales Marketing
Industry: Finance
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Easy to use and has great features

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contacts reporting features are fantastic

What is your favorite aspect of this product?

I really like the landing page feature

What do you dislike most about this product?

Design features are pretty rigid. I'd like more options if possible.

What recommendations would you give to someone considering this product?

Try it! Very user friendly

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Constant Contact Ratings

88 Likeliness to Recommend

95 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Activity and Workflow Management Text or code-based and visual workflow designers.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Email Marketing

Marketing Platforms - Midmarket

Constant Contact Reviews

Brian W.

Constant Contact works to generate leads!

Likeliness to Recommend

Pros

Karrie C.

Worth every penny!

Likeliness to Recommend

Pros

Martie R.

Easy to use and has great features

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Collaboration

Marketing Management

Activity and Workflow Management

Analytics and Reporting

Mobile

Telephony and Call Center Management

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Quality of Features

Ease of IT Administration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement