From CPQ to Control Plane: How Conga Is Reassembling Enterprise Commerce
Conga is making a deliberate bid to become the control plane for enterprise commerce, not just a CPQ vendor with adjacent features. The PROS acquisition closes a structural pricing gap and accelerates Conga's AI roadmap, while the commerce chain narrative reframes how revenue work should flow end to end. If Conga executes well, it will be a default platform for complex enterprises. If it stumbles, it remains a strong but bounded CPQ incumbent.