Starting May 2021, these measurements will inform the search ranking algorithm. Google's objective is to promote websites that are fast, responsive, and visually stable. How can optimize your website for good Core Web Vitals?
How can software marketing and sales teams win in 2021? Learn how emotions affect software buying habits and how to build better customer relationships.
How can online event organizers recreate the networking and social components that make up an essential part of the in-person conference experience? This is one of the central challenges faced by organizers looking to move their events from onsite to online.
Some virtual event platforms, such as vFairs, can represent a client’s online event as a 3D environment that replicates familiar sights, such as a convention center lobby populated by static or moving people. Users can click on auditoriums, information booths, or exhibitor hall booths to navigate the virtual space of their online conference. Does mimicking the appearance of an in-person conference add value to an online conference?
An enterprise applications practice holds the key to an organization’s technology tool chest. As applications practitioners, it is our responsibility to recognize the compelling events that drive a need for technology change.
COVID-19 has left conference conveners with essentially three options: cancel, reschedule, or go online.
Mouseflow introduces live heatmaps to its web analytics platform to allow users to gain unique insights from large data sets with just a glance!
Conversational user interfaces (UIs) aim to replace traditional point-and-click user interfaces with natural language touchpoints. At OpenWorld 2019, Oracle announced several improvements to its conversational UI, Oracle Digital Assistant.
Constant Contact – a popular vendor for SMB email marketing – recently announced the launch of a suite of tools geared towards SEO and social media marketing for small businesses. The move marks a strong direction to double-down on the SMB segment.
Adobe has achieved near-monopoly status in the world of graphic/web design through the massive adoption of its Creative Suite product set. Far too often customers are focusing on the subscription price when there is much more value to be obtained through optimizing product selection and proactive management of end-users’ software usage.
Oracle introduced its new “Redwood” UX at Oracle OpenWorld 2019, promising a better – and more consistent – user experience across the bulk of its enterprise application offerings.
Artificial intelligence (AI) has been a key focus area of investment for major enterprise application vendors, and Oracle is no exception. At Oracle OpenWorld 2019, Oracle promulgated its vision for leveraging AI across its broad product portfolio.
Adobe is a pillar within the marketing orchestration and customer experience management space. By partnering with enterprise integration vendor Software AG, the pair hope to help their customers make better use of their data to drive actionable marketing insights.
Adobe announced at Adobe Summit 2019 that it is deepening its partnership with Microsoft, leveraging LinkedIn as a data source within Adobe Experience Cloud to provide insights and recommend account actions for B2B sales use cases.
Adobe announced at Adobe Summit 2019 the launch of Adobe Commerce Cloud – a rebranding of its savvy acquisition of Magento. As part of the launch, Adobe highlighted strong integrations with Adobe Analytics, Adobe Marketing Cloud, and Adobe Advertising Cloud.
On March 6, 2019 Virtru, a data loss prevention (DLP) vendor specializing in encryption, was awarded Federal Risk and Authorization Management (FedRAMP) approval – the barrier to entry for use by governmental organizations.
Adobe is a pillar within the marketing orchestration and customer experience management space. Recently announced improvements to its personalization engine using AI will further augment its capabilities for creating strong customer experiences.