Constant Contact, Inc.

Constant Contact

8.0 /10

What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details

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Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

88 Likeliness to Recommend

95 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

5% Negative

15% Neutral

80% Positive

Pros

Respectful
Client Friendly Policies
Enables Productivity
Trustworthy

Feature Ratings

Average 87

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Mobile

Telephony and Call Center Management

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Average 88

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Vendor Support

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement

Also Featured in...

Marketing Automation - B2C

Score 8.8

View Constant Contact in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Constant Contact in this category (opens in a new tab)

Email Marketing

Score 8.6

View Constant Contact in this category (opens in a new tab)

Marketing Platforms - Midmarket

Score 8.1

View Constant Contact in this category (opens in a new tab)

Constant Contact Reviews

DEANN B.

Role: Information Technology
Industry: Not for Profit
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2023

Excellent Marketing Tool

Likeliness to Recommend

10 /10

What differentiates Constant Contact from other similar products?

Constant Contact can create a website, register for event, send out mass marketing emails...there is so many things one can do with Constant Contact. Not many other marketing tools can say that.

What is your favorite aspect of this product?

I love how east Constant Contact is to use. You can create an email anyway you want, and it looks great on a PC or mobile.

What do you dislike most about this product?

Customer service isn't too easy to work with. They do provide many articles to help answer questions, but sometimes that isn't enough and it's difficult to get someone who can assist.

What recommendations would you give to someone considering this product?

Get it-it's an all for one tool for marketing, through a website, emails, registration, etc...For many companies this one tool would be all you need.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Maddie M.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Features disappoint, but it is easy to use.

Likeliness to Recommend

4 /10

What differentiates Constant Contact from other similar products?

It is easy to use

What is your favorite aspect of this product?

The ease of use

What do you dislike most about this product?

The lack of customization options

What recommendations would you give to someone considering this product?

If you neeed it for very basic uses, constant contact is your product.

Pros

Security Protects
Helps Innovate
Enables Productivity
Trustworthy

Cons

Slower Product Innovation
Less Performance Enhancing
Vendor's Interest First

David G.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Aug 2023

Great communication tool for your customers!

Likeliness to Recommend

8 /10

What differentiates Constant Contact from other similar products?

Constant Contact is very feature-rich, and yet it stays very easy to use on all that it offers.

What is your favorite aspect of this product?

Anything you need it to do as far as marketing or communication with your customers/clients it can do very well. It overcomes spam limitations so that your emails get delivered.

What do you dislike most about this product?

There a lot of features that go unused for our purpose so perhaps having a cheaper version that is more ala carte would be nice.

What recommendations would you give to someone considering this product?

If you are looking for a good customer communication tool look no further.

Pros

Continually Improving Product
Trustworthy
Unique Features
Effective Service

Constant Contact

What is Constant Contact?

Company Details

Need Assistance?

Constant Contact Ratings

88 Likeliness to Recommend

95 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Constant Contact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Collaboration Includes ability to view, share and direct work between co-workers in real or near real-time.

Marketing Management Multi-channel campaign management and analytics, budget tracking, click-to-lead capabilities, and social property management, keyword mining, and analytics.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Activity and Workflow Management Text or code-based and visual workflow designers.

Mobile Ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Telephony and Call Center Management Computer-telephony integration for bringing call info into the CRM suite. Advanced call recording, scripting, queuing, and Interactive Voice Response (IVR).

Customer Service Management Includes case and ticket management, automatic escalation rules, advanced resolution tools, multi-channel integration, and in-band response capabilities.

Account and Contact Management Customizable records with customer demographic information, account history, and billing information.

Sales Management Lead gen, pipeline management, team & geography-based assignment. Compensation & contract management. Ability to pull customer data from the social cloud.

Lead Management Track and optimize prospective customers through lead generation, customer inquiry and capture, filtering, grading distribution, and contact/lead nurturing.

Quote Contract and Proposal Includes web portals, quoting capabilities, order tracking and fulfillment, and rapid deployment templates for e-commerce sites.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Email Marketing

Marketing Platforms - Midmarket

Constant Contact Reviews

DEANN B.

Excellent Marketing Tool

Likeliness to Recommend

Pros

Maddie M.

Features disappoint, but it is easy to use.

Likeliness to Recommend

Pros

Cons

David G.

Great communication tool for your customers!

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Collaboration

Marketing Management

Analytics and Reporting

Activity and Workflow Management

Mobile

Telephony and Call Center Management

Customer Service Management

Account and Contact Management

Sales Management

Lead Management

Quote Contract and Proposal

Vendor Capability Ratings

Business Value Created

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Quality of Features

Usability and Intuitiveness

Vendor Support

Ease of Customization

Breadth of Features

Product Strategy and Rate of Improvement