What is Constant Contact?

Powerful email marketing made easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Constant Contact won the following awards in the Marketing Automation - B2B category

Filter By

Constant Contact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Constant Contact.

88 Likeliness to Recommend

99 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Constant Contact?

1% Negative
10% Neutral
89% Positive

Pros

  • Respectful
  • Trustworthy
  • Security Protects
  • Fair

Feature Ratings

Average 83

Email Marketing Automation

88

Marketing Project Management

86

Customer Journey Modelling

86

Marketing Analytics

85

Marketing Asset Management

82

Mobile Marketing Management

82

Social Media Marketing Management

79

Recommended Best Action

71

Opportunity Pipeline Tracking

71

Vendor Capability Ratings

Average 82

Ease of IT Administration

96

Ease of Implementation

92

Ease of Customization

89

Availability and Quality of Training

88

Breadth of Features

88

Business Value Created

88

Ease of Data Integration

88

Quality of Features

88

Usability and Intuitiveness

86

Vendor Support

86

Product Strategy and Rate of Improvement

83

Constant Contact Reviews

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Create Engaging Campaigns with Constant Contact

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact's email marketing platform offers the tools to create captivating campaigns that resonate with your audience. Constant Contact enables you to create engaging email campaigns that drive engagement and conversions, whether you're promoting a special event or a limited-time offer. You can create visually stunning emails that align with your brand's aesthetic without the need for extensive design skills or coding knowledge.

What is your favorite aspect of this product?

Constant Contact offers a comprehensive suite of tools designed specifically for event marketing. The platform also allows you to create dynamic sign-up forms, manage attendee lists, and track event registrations, providing a seamless experience for both organizers and attendees. Constant Contact integrates with popular social media platforms, allowing you to easily share updates and engage with your audience across multiple channels.

What do you dislike most about this product?

Although Constant Contact offers strong email marketing capabilities, its reporting and analytics features could be improved. Advanced segmentation options and customizable reporting dashboards can help users gain deeper insights into campaign performance and subscriber behavior.

What recommendations would you give to someone considering this product?

Leverage the power of Constant Contact to effectively market your event, increase participation, and create stronger connections with your target market. The platform has a user-friendly interface, an extensive template library, and powerful automation tools. It is an invaluable asset for streamlining the campaign creation process and delivering engaging experiences to your audience.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Emma B.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Using Email to Increase Engagement and Conversion

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

I design email campaigns through Constant Contact that highlight curated products, new content, and timely deals for subscribers. Segmentation ensures that past customers receive optimal messaging promotions, and education for prospective customers should be delivered at the top of the funnel. Integrated templates make customization intuitive for non-tech marketers.

What is your favorite aspect of this product?

Auto-responders disseminate these communications at scheduled intervals, freeing up time for other tasks. Subscribers receive a steady stream of relevant information directly to their inbox. Reminders support ongoing engagement between site visits.

What do you dislike most about this product?

Implementing a regular email cadence has notably increased conversions. Newsletters successfully reengage lapsed customers and convert prospects with repeated, personalized exposure over time. Our subscribers anticipate our messages, resulting in consistently high open and click rates.

What recommendations would you give to someone considering this product?

As a marketing strategist, your goal is to drive traffic and sales. Constant Contact is an integral tool for distributing engaging newsletters that move customers along their purchase journey. Analyzing specific headlines, images, or calls-to-action that perform best across sends would allow for an even sharper strategy. Constant Contact is a must-have for any serious online retailer looking to build relationships through targeted, recurring branded communications.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Abigail A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Personalized and Efficient Email List Segmentation

Likeliness to Recommend

9 /10

What differentiates Constant Contact from other similar products?

Constant Contact stands out with its user-friendly interface and advanced segmentation options that go beyond basic profile information. Marketers can use various behavioral indicators, such as email engagement history and previous purchases, to create micro-segments based on real-world actions. This results in highly targeted messaging.

What is your favorite aspect of this product?

The best part is how simple Constant Contact makes list segmentation and personalized email design. I can create segments quickly and use dynamic content blocks to easily add personalized messages. This makes it easier to send customized campaigns to a large audience.

What do you dislike most about this product?

Although Constant Contact already has strong segmentation capabilities, adding more pre-designed email templates could encourage even more creative personalization. Currently, marketers have to create all templates from scratch.

What recommendations would you give to someone considering this product?

It has strong segmentation capabilities and integrated email personalization tools. These tools enable marketers to engage customers along their unique journey patterns, building meaningful relationships through individualized experiences. Constant Contact enables data-driven personalization at scale through versatile segmentation and easy content customization for any business looking to maximize customer lifetime value. Marketers can deepen engagement by meeting recipients with tailored relevance.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Efficient Service
  • Effective Service

Most Popular Constant Contact Comparisons