ActiveCampaign Logo
ActiveCampaign Logo
ActiveCampaign

ActiveCampaign

Composite Score
8.2 /10
CX Score
8.5 /10

What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details

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In Partnership With SelectHub

Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

3% Negative
0% Neutral
97% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate

Feature Ratings

Average 84

Marketing Management

87

Lead Management

87

Sales Management

86

Activity and Workflow Management

86

Collaboration

85

Account and Contact Management

84

Customer Service Management

83

Telephony and Call Center Management

83

Quote Contract and Proposal

82

Analytics and Reporting

82

Mobile

78

Vendor Capability Ratings

Average 82

Availability and Quality of Training

85

Ease of Implementation

85

Ease of Data Integration

83

Product Strategy and Rate of Improvement

83

Breadth of Features

83

Ease of IT Administration

83

Business Value Created

83

Quality of Features

82

Ease of Customization

82

Usability and Intuitiveness

80

Vendor Support

78

ActiveCampaign Reviews

Ashutosh K.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Fantastic software for mail marketing.

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

What really makes ActiveCampgain stand out is its all-in-one approach. Unlike many other tools, it doesn’t just focus on email marketing— it also includes features like landing page builders, webinar hosting, and automation workflows, all in one platform. The drag-and-drop email editor is super easy to use, even for beginners, while the automation tools are powerful enough for advanced users. It’s also great for small to mid-sized businesses because it balances functionality and ease of use without being overwhelming. The customer support is reliable, and the pricing is competitive compared to other options in the market.

What is your favorite aspect of this product?

My favorite thing about ActiveCampaign is the automation feature. It makes creating personalized, targeted email campaigns so much easier. You can set up automated workflows based on user actions, which helps save time and improve engagement. It’s a game-changer for streamlining email marketing and creating meaningful connections with subscribers.

What do you dislike most about this product?

One thing I’d improve is the email deliverability. Sometimes, emails end up in the spam folder rather than the inbox, which can impact engagement. It’d be great if this could be improved to ensure better inbox placement and consistency in email delivery.

What recommendations would you give to someone considering this product?

Explore the Automation Features: If you’re looking to save time and engage your audience more effectively, definitely dive into the automation workflows. Take Advantage of the All-in-One Platform: The ability to manage email marketing, landing pages, and webinars in one place is a big time-saver. Consider Your Business Size: While GetResponse is great for small to mid-sized businesses, make sure the features align with your needs before committing. Start with a Trial: Test out the platform with a free trial to get a feel for the features and see if it fits your workflow.

Pros

  • Trustworthy
  • Unique Features
  • Saves Time
  • Respectful

Linet N.

  • Role: Operations
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

User friendly

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Its marketing automation capabilities for a range of marketing tasks

What is your favorite aspect of this product?

Has a wide array of features for different sizes of organization

What do you dislike most about this product?

Due to wide array of features, the interface can be a challenge

What recommendations would you give to someone considering this product?

It can cater for small to large organizations with a variety of resources

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Sharon A.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2024

Affordable pricing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Affordability and scalability

What is your favorite aspect of this product?

Greater customer support team who responds to both technical and sales inquiries

What do you dislike most about this product?

Limited templates for customizing email campaigns

What recommendations would you give to someone considering this product?

It's affordable and favours small businesses to use the solution

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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