ActiveCampaign

What differentiates ActiveCampaign from other similar products?

Cost was a factor, it's less expensive than HubSpot.

What is your favorite aspect of this product?

Email automations for new contacts allows them to get more information from us with no manual intervention.

What do you dislike most about this product?

Active Campaign has an extremely fragile design in their automations which caused my company to lose $10,000's in potential revenue. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. By simply making a slight change of wording to a form option , the entire automation broke, which we did not realize for 6+ months. There was no warning and nothing in the user guide indicating a problem. Companies were requesting information from us and we were never notified because of the broken automation.

What recommendations would you give to someone considering this product?

I can no longer recommend AC because of the fragile design. If you are a small business relying on email automations, you are taking a risk with Active Campaign. The lost revenue due to AC would have easily paid for a competitor like Hub Spot. The pipeline feature is not very user friendly, and if you expect people to be in the system regularly, the slowness will frustrate user adoption. Be careful.

What differentiates ActiveCampaign from other similar products?

ActiveCampaign's differentiation lies in its combination of email marketing, marketing automation, CRM, and sales automation into a single platform. This integration allows for a holistic approach to customer experience automation, where we can seamlessly move contacts through various stages of the customer journey.

What is your favorite aspect of this product?

ActiveCampaign provides a comprehensive suite of tools for email marketing, automation, CRM, and sales automation, which can be advantageous for businesses looking for an all-in-one solution.

What do you dislike most about this product?

While the pricing flexibility is an advantage, some users have found the pricing structure to be complex and may end up being more expensive as the number of contacts grows.

What recommendations would you give to someone considering this product?

If ease of use is a top priority, potential users may want to explore the platform through a trial to ensure that it aligns with their team's preferences and expertise.

What differentiates ActiveCampaign from other similar products?

The drag and drop feature when creating email campaigns was the selling point for us. It's made things stupid simple and anyone in our organization is capable of creating campaigns easily.

What is your favorite aspect of this product?

Like I said before, the drag and drop campaign builder is fantastic. It also integrates in our website seamlessly and has made moving deals through our pipeline efficient and easy.

What do you dislike most about this product?

The website builder. It's pretty bad and simple. Ok if you maybe want to create a landing page, but beyond that I wouldn't use it.

What recommendations would you give to someone considering this product?

Really think about the capabilities of your team. If you want something anyone can pick up really quickly, this is your product. If you need to segment easily, this is your product. If you want to move deals through a pipeline easily, again this is your product. If you're looking for super fancy, can do everything from CRM to Website building, keep looking. But this is a great tool for it's price point.