
In Partnership With SelectHub

What is ActiveCampaign?
ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.
Company Details
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In Partnership With SelectHub
ActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
95 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Management
Lead Management
Collaboration
Account and Contact Management
Sales Management
Activity and Workflow Management
Telephony and Call Center Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Mobile
Vendor Capability Ratings
Availability and Quality of Training
Ease of Implementation
Ease of Data Integration
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.3
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Customer Relationship Management - Midmarket
Score 8.2
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ActiveCampaign Reviews

Ashutosh K.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jan 2025
Fantastic software for mail marketing.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
What really makes ActiveCampgain stand out is its all-in-one approach. Unlike many other tools, it doesn’t just focus on email marketing— it also includes features like landing page builders, webinar hosting, and automation workflows, all in one platform. The drag-and-drop email editor is super easy to use, even for beginners, while the automation tools are powerful enough for advanced users. It’s also great for small to mid-sized businesses because it balances functionality and ease of use without being overwhelming. The customer support is reliable, and the pricing is competitive compared to other options in the market.
What is your favorite aspect of this product?
My favorite thing about ActiveCampaign is the automation feature. It makes creating personalized, targeted email campaigns so much easier. You can set up automated workflows based on user actions, which helps save time and improve engagement. It’s a game-changer for streamlining email marketing and creating meaningful connections with subscribers.
What do you dislike most about this product?
One thing I’d improve is the email deliverability. Sometimes, emails end up in the spam folder rather than the inbox, which can impact engagement. It’d be great if this could be improved to ensure better inbox placement and consistency in email delivery.
What recommendations would you give to someone considering this product?
Explore the Automation Features: If you’re looking to save time and engage your audience more effectively, definitely dive into the automation workflows. Take Advantage of the All-in-One Platform: The ability to manage email marketing, landing pages, and webinars in one place is a big time-saver. Consider Your Business Size: While GetResponse is great for small to mid-sized businesses, make sure the features align with your needs before committing. Start with a Trial: Test out the platform with a free trial to get a feel for the features and see if it fits your workflow.
Pros
- Trustworthy
- Unique Features
- Saves Time
- Respectful
Please tell us why you think this review should be flagged.

Linet N.
- Role: Operations
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2024
User friendly
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Its marketing automation capabilities for a range of marketing tasks
What is your favorite aspect of this product?
Has a wide array of features for different sizes of organization
What do you dislike most about this product?
Due to wide array of features, the interface can be a challenge
What recommendations would you give to someone considering this product?
It can cater for small to large organizations with a variety of resources
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
Sharon A.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2024
Affordable pricing
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Affordability and scalability
What is your favorite aspect of this product?
Greater customer support team who responds to both technical and sales inquiries
What do you dislike most about this product?
Limited templates for customizing email campaigns
What recommendations would you give to someone considering this product?
It's affordable and favours small businesses to use the solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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