What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Marketing Automation - B2C category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

88 Likeliness to Recommend

1
Since last award

95 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
3% Neutral
93% Positive

Pros

  • Transparent
  • Performance Enhancing
  • Acts with Integrity
  • Security Protects

Feature Ratings

Average 86

Marketing Master Data Management

89

Multivariant Testing

88

Email Marketing Automation

88

Customer Journey Modelling

87

Mobile Marketing Management

87

Marketing Project Management

87

Marketing Analytics

86

Marketing Asset Management

84

Social Media Marketing Management

84

SMS Marketing

81

Vendor Capability Ratings

Average 84

Ease of Data Integration

87

Availability and Quality of Training

86

Quality of Features

86

Ease of Implementation

86

Breadth of Features

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

83

Product Strategy and Rate of Improvement

81

Vendor Support

81

Usability and Intuitiveness

80

ActiveCampaign Reviews

Natalia E.

  • Role: C-Level
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2024

This is a great All-in-One Marketing Platform

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

The list of features offered is extensive and includes a solution for each part of digital marketing

What is your favorite aspect of this product?

I can setup all automation for different needs and strategies in only one place

What do you dislike most about this product?

There is nothing I don't like

What recommendations would you give to someone considering this product?

If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Thanga V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Solid Marketing Automation Software

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.

What is your favorite aspect of this product?

The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.

What do you dislike most about this product?

One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Matt O.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Friendly and easy to use interface

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Advanced personalization to segment customers and send specific messages. Integration with various external platforms and tools. All-in-one platform that offers marketing automation, CRM and email campaigns.

What is your favorite aspect of this product?

Improve customization of email templates to allow for more design options. Simplify the initial setup process to facilitate adoption by new users. Improper use of advanced personalization can lead to errors in customer segmentation. The high cost can be an obstacle for small businesses.

What do you dislike most about this product?

Higher price compared to other marketing automation tools. Initial setup can be a bit complicated for beginner users.

What recommendations would you give to someone considering this product?

Limitations on customizing email templates. The tracking function can be improved to provide more details on customer interaction.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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