What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
4
Since last award
95 Plan to Renew
5
Since last award
82 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Collaboration
Account and Contact Management
Sales Management
Activity and Workflow Management
Customer Service Management
Analytics and Reporting
Quote Contract and Proposal
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Quality of Features
Business Value Created
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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ActiveCampaign Reviews
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
Mark R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2022
Great product, good combo for CRM/Email
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It has CRM and an Email marketing functionality and they work well together
What is your favorite aspect of this product?
The CRM is my favourite aspect - good for marketing and sales depts
What do you dislike most about this product?
Nothing really, it is a very good product and I am happy with it
What recommendations would you give to someone considering this product?
Look at the size of your database closely and ensure you count up every single name you want to include and have permission to use.
Pros
- Enables Productivity
- Unique Features
- Effective Service
- Fair
Chikaike E.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Fantastic Product!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The Software Has Great Content Authoring and Campaign Management
What is your favorite aspect of this product?
Usability is great Clean UI/UX Email Templates are amazing
What do you dislike most about this product?
The layouts can be edgy
What recommendations would you give to someone considering this product?
This platform is vital for sales engagement. It also provides a great function for email marketing.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Respectful
