What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
3
Since last award
96 Plan to Renew
4
Since last award
86 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Quote Contract and Proposal
Customer Service Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Sally S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Highest price/quality ratio available
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Everything has been fantastic thus far! Our primary motivation for choosing AC over competing email marketing software was access to its more sophisticated capabilities, which we are just now beginning to exploit.
What is your favorite aspect of this product?
Sending email campaigns is a breeze with AC's reliable layout. Price-wise, it's not too bad compared to similar platforms, and the automations provide a lot of potent hidden tools for dividing apart leads and connections. Landing page connections and integrations are two of its many strong points.
What do you dislike most about this product?
It's less user-friendly than, example, Mailchimp's email designer, but everything you need is there; it just takes more time to find what you're looking for, make sure everything works, etc., and alter some of the more basic email settings.
What recommendations would you give to someone considering this product?
ActiveCampaign is ideal for solo traders through to medium-sized enterprises who want control and oversight of all their email communications in one user-friendly platform. I love being able to design quick, effective email campaigns that I trust to go out on time as scheduled, with little to no technical expertise needed. The ability to track how each campaign performs gives me all the data I need to adapt my marketing strategy and test different approaches. It's the one tool in my business that I never question the value of. I have my entire client base at my fingertips.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Hugh G.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
ActiveCampaign is tops in the industry.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Amazing, right? Our primary motivation for choosing AC over competing email marketing software was access to its more sophisticated capabilities, which we are just now beginning to exploit.
What is your favorite aspect of this product?
I really appreciate how much is included in the active campaign for how little it costs. Competition is expensive and limited in scope. There weren't enough lessons when I bought it a year ago to address all my issues, and getting a response from tech support can take a few days.
What do you dislike most about this product?
One potential negative is that the user interface may seem complicated or intimidating to someone who is unfamiliar with automations or a customer relationship management system.
What recommendations would you give to someone considering this product?
Since ActiveCampaign's pipeline monitoring is compatible with our sales funnel, we can easily integrate video content into our email newsletters and promotions. Migrating from our previous CRM was a breeze, and mass editing of contacts has been a breeze as well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Mohammad Ismail H.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Great Product But Pricey
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Lead Scoring
What is your favorite aspect of this product?
Flawless Campaign Drip
What do you dislike most about this product?
Cost of operating the software
What recommendations would you give to someone considering this product?
Anyone can consider who is providing service and lead gen business.
Pros
- Enables Productivity
- Saves Time
- Includes Product Enhancements
- Continually Improving Product
