What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
3
Since last award
96 Plan to Renew
4
Since last award
86 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Quote Contract and Proposal
Customer Service Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Rodolfo B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
Personalization of mailing models & artificial
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Reviews dissection and uses AI technology to help users identify opportunities and get more sales. Helps balance with respect to routine and management tasks. Easily has automatic alerts and reminders to keep projects on track. Sales forecasts are updated every time you move a deal through the funnel. You can also create the stages of your sales funnel or use an existing model. Add your deals or import them from a spreadsheet or CRM.
What is your favorite aspect of this product?
Add stages and custom fields, view a history and have access to calls, meetings, mails, and notes associated with each contact, share deal updates on achievements and sales; you can generate quality leads for the funnel with custom online forms ready to place on your website, it's the kind of software that just works, real-time reports show your sales reps and sales managers what privileged business progress.
What do you dislike most about this product?
When there are a lot of deals in progress, it is often visually exhausting to pull out the most important deals, support is limited for small accounts. There are certain plans that offer chat and phone support, but for us as a small business, having limited email support.
What recommendations would you give to someone considering this product?
Create and send customizable email campaigns with professional templates, built to get more clicks. Centralize all confirmation evolution by sending trackable quotes, proposals and contracts from within ActiveCampaign. You should know that you can identify which organizations are browsing your website, for how long, how they found you and what they find entertaining. Automatic reminders and tracking increase productivity.
Pros
- Performance Enhancing
- Caring
- Saves Time
- Fair
Scott W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
The most powerful and flexible email marketing pla
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign pioneers the industry with cutting-edge features that its rivals only now begin to match.
What is your favorite aspect of this product?
The user interface is fantastic, and I like how easy it is to do anything. And if you're unfamiliar with the topic or want to learn more, you may access the encyclopedic knowledge base that contains EVERY imaginable reference material. The monthly check-ins, onboarding calls, and instant messaging with the staff have been great, too.
What do you dislike most about this product?
ActiveCampaign's initial lack of intuitiveness in establishing automated and campaign-specific emailing is one of my least favorite features. In terms of setup, I'd prefer it to be less complicated and more straightforward.
What recommendations would you give to someone considering this product?
For a flat monthly fee, ActiveCampaign provides small and independent publishers with everything they need to create and manage landing pages, email sequences, and one-off emails.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Synthia M.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
ActiveCampaign is very easy to use
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It allows me to automate a lot of tasks, and the cost is reasonable if you don't have a vast amount of connections.
What is your favorite aspect of this product?
The ability to create your own automations, such as audience segmentation, tagging, email sequences, etc., is what I value most. Everything you send is well structured, and the email editor is easy to use.
What do you dislike most about this product?
The sheer depth of its features need some training before they may begin to reap the benefits in your daily job life.
What recommendations would you give to someone considering this product?
Make the most of the three available orientations. Their assistance in getting me set up with custom lists and automations that met my specific requirements was invaluable.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing