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Data Quadrant Awards 2023

Customer Relationship Management - Midmarket


SoftwareReviews names NetSuite CRM, ActiveCampaign, Salesforce Sales Cloud Professional, Agile CRM, and Sage CRM as Customer Relationship Management - Midmarket Data Quadrant Award Winners.


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Customer Relationship Management - Midmarket

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Customer Relationship Management - Midmarket Data Quadrant

Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


NetSuite

NetSuite CRM

NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.

8.9

Composite
Score

Composite
Score

+96

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
48Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

8.8

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
35Reviews

Salesforce.com Inc

Salesforce Sales Cloud Professional

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

8.6

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
62Reviews

Agile CRM

Agile CRM

Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.

8.6

Composite
Score

Composite
Score

+86

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
28Reviews

Sage Group

Sage CRM

Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.

8.6

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
74Reviews

Vendor Capability Awards


Availability and Quality of Training

Sage CRM

Badge Winner

Breadth of Features

Salesforce Sales Cloud Professional

Badge Winner

Business Value Created

NetSuite CRM

Badge Winner

Ease of Customization

Agile CRM

Badge Winner

Ease of Data Integration

Salesforce Sales Cloud Professional

Badge Winner

Ease of IT Administration

Agile CRM

Badge Winner

Ease of Implementation

Agile CRM

Badge Winner

Product Strategy and Rate of Improvement

Agile CRM

Badge Winner

Quality of Features

Agile CRM

Badge Winner

Usability and Intuitiveness

Agile CRM

Badge Winner

Vendor Support

NetSuite CRM

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

Sage CRM


Breadth of Features

Salesforce Sales Cloud Professional


Business Value Created

NetSuite CRM


Ease of Customization

Agile CRM


Ease of Data Integration

Salesforce Sales Cloud Professional


Ease of IT Administration

Agile CRM


Ease of Implementation

Agile CRM


Product Strategy and Rate of Improvement

Agile CRM


Quality of Features

Agile CRM


Usability and Intuitiveness

Agile CRM


Vendor Support

NetSuite CRM


Other Evaluated Vendors


Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

8.5

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

170Reviews

monday.com

monday.com

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

8.5

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

45Reviews

HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.4

Composite
Score

Composite
Score

+85

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

170Reviews

SugarCRM

SugarCRM

At Sugar, we know that things work differently at an enterprise scale. Leverage Enterprise’s core capabilities as a baseline for highly tailored applications. Orchestrate complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

8.4

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

85%

Likeliness to
Recommend

Likeliness
to Recommend

109Reviews

Pipedrive

Pipedrive

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.4

Composite
Score

Composite
Score

+87

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

242Reviews

Microsoft Corporation

Microsoft Dynamics 365 Sales (CRM) Professional

Dynamics 365 Sales, Professional, helps you close more deals by knowing your customers better and having sales information readily available to make informed decisions faster.

8.0

Composite
Score

Composite
Score

+79

Emotional
Footprint

Emotional
Footprint

86%

Likeliness to
Recommend

Likeliness
to Recommend

60Reviews

Maximizer

Maximizer CRM

How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. MaximizerCRM gives you the tools to drive satisfaction, loyalty and customer champions.

8.0

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

77%

Likeliness to
Recommend

Likeliness
to Recommend

27Reviews

Zendesk

Zendesk Sell

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

8.0

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

75%

Likeliness to
Recommend

Likeliness
to Recommend

62Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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