What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Contact Database
Dynamic Content
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Breadth of Features
Ease of Customization
Business Value Created
Ease of Implementation
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.7
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Mauricio R.
- Role: Information Technology
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
Great product and very compatitive price
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Quantity of features
What is your favorite aspect of this product?
Mail Campaigns
What do you dislike most about this product?
The way to set it up.
What recommendations would you give to someone considering this product?
Make a Cost-Benefit analysis and review all features before buying.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Please tell us why you think this review should be flagged.
Thanga V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Solid Marketing Automation Software
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a comprehensive suite of tools for automating marketing campaigns, managing customer relationships, and analyzing engagement metrics. Additionally, ActiveCampaign's extensive integration options with popular third-party apps and services allow users to create customized workflows and connect with their existing tools seamlessly.
What is your favorite aspect of this product?
The ability to create sophisticated and personalized automated workflows allows me to streamline my marketing processes and engage with my audience more effectively. Whether it's automating email sequences, segmenting contacts based on their behavior, or triggering actions based on specific events, ActiveCampaign empowers me to deliver targeted and timely messages to my subscribers without manual intervention. This not only saves me time but also helps me nurture leads and drive conversions more efficiently.
What do you dislike most about this product?
One aspect of ActiveCampaign that I find challenging is its pricing structure, particularly for users with larger contact lists or more advanced automation needs. While ActiveCampaign offers a range of pricing plans to accommodate different business sizes and budgets, the costs can add up quickly as the subscriber count increases or additional features are required. This can be prohibitive for small businesses or startups operating on tighter budgets, especially if they need access to more advanced automation features or higher contact limits.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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