ActiveCampaign
What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceActiveCampaign Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on ActiveCampaign.
90 Likeliness to Recommend
98 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Reliable
- Transparent
- Security Protects
- Performance Enhancing
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Contact Database
Segmentation
Campaign Management
Dynamic Content
Content Authoring
Basic Reporting and Analytics
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of Customization
Ease of Implementation
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Marketing Automation - B2C
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Sales Engagement Platforms
Score 8.9
View ActiveCampaign in this category (opens in a new tab)
Customer Relationship Management - Midmarket
Score 8.8
View ActiveCampaign in this category (opens in a new tab)
ActiveCampaign Reviews

Ignacio L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2023
ActiveCampaign offers multiple solutions
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign has been a program that has been with us for a long time in the advertising and sales field, since it is thanks to this program that we have achieved great and constant connections with our clients, in addition to the incredible benefits of this program that runs automatically in each project, this is one of the programs with the most freedom to build multiple marketing campaigns that are sent by all means of contacts with our clients, it is incredible how this program has good integrations with other marketing tools or platforms to increase the experience and skills to create connect with our market.
What is your favorite aspect of this product?
We use this program every day to send marketing campaigns with the specifications and demands that each of our clients send us, and the results are always the impact that we want in each of them, this is largely due to With the help of this program and each of its tools that help us boost the digital marketing performance we have on all web platforms, ActiveCampaign offers a wide variety of CRM solutions to manage the vast amount of data from dead and of each of our exclusive clients, as well as obviously developing all the new sales possibilities that we have.
What do you dislike most about this product?
The biggest negative point of this program and that should be known, is that this software is among the most expensive marketing automation programs, the cost of this program is very high compared to most programs of this style, on the other part, it seems very strange to me that web pages cannot be created with this program, normally these programs offer this service.
What recommendations would you give to someone considering this product?
It is worth making an investment to acquire this program, since the maximum mission of this program is to make a solid connection with all your clients and in all your market, this program is intuitive enough to execute multiple processes autonomously and increase the proactivity of its users, I recommend ActiveCampaign for all types of companies that wish to increase business relationships in the cloud.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Brian G.
- Role: C Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
ActiveCampaign is the champion
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
We use ActiveCampaign since it's the best marketing tool all in one place. Our marketing team has seen conversion rates of 95% with this layout. We highly suggest this product due to its efficiency and ease of use. By utilizing its cutting-edge features, we are able to create enticing sign-up forms, web pages, and email layouts. We can easily afford the plans and are at ease with them. We can easily collect leads, move contacts, and manage everyone in one central location, plus we can easily automate and send out daily bulk emails. When our favorite applications are integrated into our workflow, it allows for greater freedom and convenience.
What is your favorite aspect of this product?
After years of using Mailchimp, I made the transition to ActiveCampaign so that I could learn more about my contacts and engage with them in a more meaningful, tailored way. ActiveCampaign met my requirements for an email service provider while also providing me with much more in the way of customer experience automation. I like how intuitive the interface is and how comprehensive the features are. As I continue to work with it, I am able to acquire more knowledge and proficiency. Also, ActiveCampaign's assistance is incredible.
What do you dislike most about this product?
To tell you the truth, there is an element of fear involved. While I was debating whether or not to make the transfer, the sheer versatility of ActiveCampaign gave me pause. Well, this is going to take a long time to understand, and it's annoying to have to figure out yet another piece of software. On the encouragement of my entrepreneurial friends and associates, I decided to give it a shot.
What recommendations would you give to someone considering this product?
ActiveCampaign works very well for the cost for small and developing organizations who want to gain all the essential features of sales and marketing automation. To obtain all you need from it can be a bit of a hassle, but I have yet to do anything that I couldn't accomplish in the end. There are perhaps better options for teams that are larger or that have more extensive marketing databases.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Savanna M.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Feb 2023
"ActiveCampaign is a great program, I love it."
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This program is distinct from others because the customer service department is always available to assist and the price is quite inexpensive.
What is your favorite aspect of this product?
ActiveCampaign's strong suit is the flexibility it affords you in terms of both integrations and automations. The visual interface for dragging and dropping conditions, triggers, and actions makes it great for newcomers. After trying several different options, I can say that ActiveCampaign is the best one for newbies.
What do you dislike most about this product?
Occasionally, the ActiveCampaign interface will become unresponsive. It's cumbersome to wait for ads to load and to move between pages. Campaign and automation reports are good for newcomers but lack more sophisticated analysis and might benefit from more detail.
What recommendations would you give to someone considering this product?
This software is a fantastic resource for streamlining your advertising efforts, thus I strongly advise you to use it. Very user-friendly, it streamlines the process of setting up, running, and analyzing a wide variety of different types of campaigns. You can use their robust analytics to monitor the efficacy of your campaigns and set up automated emails and list building.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service