What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
97 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Security Protects
- Includes Product Enhancements
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Campaign Management
Dynamic Content
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of Implementation
Breadth of Features
Business Value Created
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Vendor Support
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.5
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Customer Relationship Management - Midmarket
Score 8.4
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Customer Relationship Management - Small Business
Score 7.8
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ActiveCampaign Reviews
Preetika T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2024
Good to have
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Can be easily used by small and medium-sized businesses, as it has features of good big tool.
What is your favorite aspect of this product?
Automation. It's nothing about automation in today's world.
What do you dislike most about this product?
can't be used for large size organization, may be time if they can optimise product for that.
What recommendations would you give to someone considering this product?
Need a comprehensive CRM and marketing automation platform for your initial stage business, you can opt this.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Unique Features
Please tell us why you think this review should be flagged.
Ardila M.
- Role: Industry Specific Role
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2024
The Ideal Email Marketing Solution
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign is not only great as an email marketing solution but also offers helpful customer relations management features.
What is your favorite aspect of this product?
One thing I like about ActiveCampaign is that it is well equipped. It handles all manner of email marketing needs effortlessly. Despite the many features, using ActiveCampaign is easy.
What do you dislike most about this product?
Not a single problem with ActiveCampaign.
What recommendations would you give to someone considering this product?
I would recommend ActiveCampaign to prospective buyers because it meets needs.
Pros
- Performance Enhancing
- Trustworthy
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
Natalia E.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jul 2024
This is a great All-in-One Marketing Platform
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
The list of features offered is extensive and includes a solution for each part of digital marketing
What is your favorite aspect of this product?
I can setup all automation for different needs and strategies in only one place
What do you dislike most about this product?
There is nothing I don't like
What recommendations would you give to someone considering this product?
If you want to centralized all your digital marketing efforts, Active Campaign is a great and affordable solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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