What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
1
Since last award
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Auto-Responders
Text Messaging
Segmentation
Dynamic Content
Campaign Management
Contact Database
Content Authoring
SPAM Compliance
A/B Testing
Basic Reporting and Analytics
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Quality of Features
Availability and Quality of Training
Ease of Customization
Ease of IT Administration
Breadth of Features
Vendor Support
Business Value Created
Ease of Data Integration
Product Strategy and Rate of Improvement
Also Featured in...
Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Midmarket
Score 8.5
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Fantastic product for multi-e-marketing
Likeliness to Recommend
Pros
- Enables Productivity
- Inspires Innovation
- Saves Time
- Over Delivered
Ashwin A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Super duper with campaign segmentation.
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Startling tool with campaign segmentation. Real-time engagement with your audience. Terrific with A/B testing.
What is your favorite aspect of this product?
Remarkable with real-time analytics and reporting. Great with sending notifications for email delivery. Convinient with creation of surveys.
What do you dislike most about this product?
Templates are incredible with ease of creation of surveys.
What recommendations would you give to someone considering this product?
Incredible for it's availability of email templates which are beautiful and customizable. Impressive with campaign segmentation. Great with instant text messaging.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bùi H.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Fantastic Marketing tools must TRY!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign offers a predictive email scheduling feature, which automatically sends emails at the optimal time for each recipient based on their behavior and preferences
What is your favorite aspect of this product?
My favorite aspect of this product is the email automation feature, which allows you to create workflows and sequences that trigger based on various conditions and actions.
What do you dislike most about this product?
The thing I dislike most about this product is the contact volume pricing, which can be very expensive if you have a large number of contacts. For example, if you have 100,000 contacts on the Lite plan, you will pay $505 / £500 / AUD$750 per month1. This can be a deterrent for some businesses that want to scale their email marketing without breaking the bank.
What recommendations would you give to someone considering this product?
Try hard all the features in 14-day free trial to see if they suit your needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
