Email Marketing Software

Email Marketing

What is Email Marketing Software?

E-mail marketing platforms provide robust capabilities that allow organizations to manage their e-mail marketing campaigns end-to-end. These tools provide not only the ability to create, test and disseminate e-mail content, but also provide the ability to track campaign efficacy.

Common Features

  • Email Delivery
  • SPAM Compliance
  • Segmentation
  • Mobile Optimized
  • A/B Testing
  • Basic Reporting and Analytics
  • Auto-Responders
  • Email Templates
  • Content Authoring
  • Campaign Management
  • Surveys and Polling
  • Dynamic Content
  • Text Messaging
  • Contact Database
  • Sales Intelligence & Conversion Rates

Top Email Marketing Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 16
Next Award: Jun 2025

Top Email Marketing Software 2024

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Composite Score
9.2 /10
CX Score
9.5 /10

Powerful email marketing with drag-and-drop simplicity. Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Efficient Service
  • Effective Service
  • Caring
Badge Winner
Badge Winner
ActiveCampaign

ActiveCampaign

Composite Score
9.0 /10
CX Score
9.3 /10

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Scorecard
Scorecard

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate
Badge Winner
Badge Winner
MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.2 /10

Create advanced email marketing campaigns with features like automation, landing pages and surveys.

Scorecard
Scorecard

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
Badge Winner
Badge Winner
Klaviyo

Klaviyo

Composite Score
8.9 /10
CX Score
9.1 /10

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

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Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Composite Score
8.8 /10
CX Score
9.0 /10

Send with confidence. Partner with the email service trusted by developers and marketers for time-savings, scalability, and delivery expertise. SendGrid is a proven cloud-based customer communication platform that successfully delivers over 45 billion emails each month for Internet and mobile-based.

Scorecard
Scorecard

Pros

  • Acts with Integrity
  • Security Protects
  • Respectful
  • Client Friendly Policies
Composite Score
8.8 /10
CX Score
9.0 /10

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

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Scorecard

Pros

  • Includes Product Enhancements
  • Respectful
  • Trustworthy
  • Transparent
Composite Score
8.8 /10
CX Score
9.0 /10

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Scorecard
Scorecard

Pros

  • Performance Enhancing
  • Acts with Integrity
  • Helps Innovate
  • Reliable
LITMUS LLC

Litmus

Composite Score
8.8 /10
CX Score
9.2 /10

Litmus is the all-in-one, easy-to-use set of solutions your team needs to create emails that convert and get more from your marketing. Backed by Spectrum Equity, the new, redesigned Litmus makes it easier than ever for teams to quickly organize, build, test, and review emails in one centralized application, streamlining the production process and improving visibility and collaboration.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Trustworthy
  • Efficient Service
  • Effective Service
Badge Winner
Robly Ltd.

Robly

Composite Score
8.8 /10
CX Score
9.1 /10

Robly is an email marketing platform that uses innovative automation and artificial intelligence technologies to observe user behavior and deliver campaigns at the exact moment people are most likely to engage.

Scorecard
Scorecard

Pros

  • Respectful
  • Caring
  • Acts with Integrity
  • Trustworthy
Badge Winner
Badge Winner
GetResponse

GetResponse

Composite Score
8.8 /10
CX Score
9.1 /10

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

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Scorecard

Pros

  • Reliable
  • Unique Features
  • Inspires Innovation
  • Respectful
Badge Winner
Badge Winner