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Adobe Marketo Engage Logo
Adobe Systems

Adobe Marketo Engage

Composite Score
8.7 /10
CX Score
9.0 /10
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Adobe Marketo Engage
8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

1
Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
4% Neutral
96% Positive

Pros

  • Security Protects
  • Reliable
  • Respectful
  • Performance Enhancing

Feature Ratings

Average 86

Email Delivery

92

Sales Intelligence & Conversion Rates

91

Segmentation

89

SPAM Compliance

89

Campaign Management

87

Dynamic Content

87

Auto-Responders

87

Contact Database

86

Mobile Optimized

85

Surveys and Polling

84

A/B Testing

84

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Product Strategy and Rate of Improvement

86

Ease of Implementation

84

Ease of Customization

84

Quality of Features

84

Ease of IT Administration

82

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

80

Usability and Intuitiveness

79

Adobe Marketo Engage Reviews

Virginia O.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Feature-rich marketing software.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketos user community is active and large. This has helped me and my teammates with an avalanche of resources and customer generated contents , which we have benefitted from , in terms of learning newer ways to use Marketo to meet sales and marketing goals.

What is your favorite aspect of this product?

Adobe Marketo has proven to be reliable in terms of adhering to enterprise level security standards, thereby helping to effectively manage sensitive user data. The most likeable aspect of my Marketo use is the smooth integration that exists between Adobe Marketo Engage and other important Adobe based software tools utilized in my work place such Target and Adobe analytics, amongst other tools.

What do you dislike most about this product?

I dislike that the Marketo mobile application is limited in feature, when compared with the computer version. This has regularly prevented me as a user from being able to accomplish any serious task on my Marketo mobile application.

What recommendations would you give to someone considering this product?

It is important for teams seeking to deploy Marketo to clearly set out a training plan for would be users, as Marketo while feature-rich is not the most intuitive marketing software to learn to use effectively.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Dohn M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

"Comprehensive Marketing Automation!"

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Provides one of the most robust lead management systems, enabling highly personalized campaigns.

What is your favorite aspect of this product?

Automates repetitive tasks, freeing up time for strategic planning and creativity.

What do you dislike most about this product?

While the platform offers flexibility, creating custom workflows, email templates, or reports often requires technical expertise.

What recommendations would you give to someone considering this product?

If your organization focuses on B2B lead management, account-based marketing, or personalized campaigns, Marketo is an excellent choice.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jan 2025

Easy to use but a bit pricey and Fantastic product

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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