Adobe Systems

Adobe Marketo Engage

8.7 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details

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Awards & Recognition

Adobe Marketo Engage won the following awards in the Email Marketing category

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2 Top Rated Capabilities

7 Top Rated Features

2023

2022 Emotional Footprint Champion

2022

Product Impact
Conflict Resolution

2022

1 Top Rated Capabilities

2 Top Rated Features

2022

2021 Emotional Footprint Champion

2021

Strategy and Innovation
Product Impact
Contract Negotiation
Conflict Resolution

2021

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

89 Likeliness to Recommend

1
Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative

5% Neutral

95% Positive

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Feature Ratings

Average 86

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Contact Database

Text Messaging

Auto-Responders

Mobile Optimized

A/B Testing

Vendor Capability Ratings

Average 82

Ease of IT Administration

Breadth of Features

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Ease of Implementation

Business Value Created

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 8.8

View Adobe Marketo Engage in this category (opens in a new tab)

Lead Management

Score 8.1

View Adobe Marketo Engage in this category (opens in a new tab)

Account-Based Marketing

Score 7.9

View Adobe Marketo Engage in this category (opens in a new tab)

Adobe Marketo Engage Reviews

Ashkhan A.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic marketing platform for B2B. Easy to Impl

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The Adobe Marketo engage mainly used for B2B marketing. For B2B marketing i can refer Adobe Marketo alone when compared to other Marketing Tool. Since this is Higher Rating Tool in Martech softwares and Easy to use.

What is your favorite aspect of this product?

B2B Marketing, Event program implementation and Implementing third part event

What do you dislike most about this product?

Report Design view

What recommendations would you give to someone considering this product?

Yes obviously

Pros

Performance Enhancing
Enables Productivity
Unique Features
Efficient Service

Thanga V.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Robust Marketing Automation Software

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage apart is its seamless integration with Adobe's suite of marketing tools. This integration provides a comprehensive ecosystem for marketers, allowing for tailored campaigns across various channels. Additionally, its intuitive user interface and customizable workflows offer unparalleled flexibility, making it a standout solution for driving marketing success through personalized interactions and lead nurturing..

What is your favorite aspect of this product?

My favorite aspect of Adobe Marketo Engage is its robust automation capabilities. The platform allows me to automate various marketing tasks, such as lead nurturing, email campaigns, and customer engagement workflows, saving me time and effort. This automation not only streamlines my marketing processes but also enables me to deliver more personalized and targeted experiences to my audience, ultimately driving better results for my business.

What do you dislike most about this product?

As a user, navigating the platform and mastering its features can be complex and time-consuming. Additionally, while the platform offers extensive customization options, configuring and optimizing campaigns may require advanced technical skills or dedicated training.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Shiva R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Good fit for Email Marketing Campaigns

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

It has got unique features and less training required and simpler to use

What is your favorite aspect of this product?

For every marketing journey the product has a different set of programs like Engagement program, Event Program for Nurtures and Webinars

What do you dislike most about this product?

If you want more in depth analysis then the reporting feature is not a good fit and timezones as per instances looks a barrier while we set up auto reports

What recommendations would you give to someone considering this product?

Mid sized businesses who plans more marketing campaigns can use this as they can focus on each marketing campaign based on its need

Pros

Continually Improving Product
Reliable
Effective Service
Inspires Innovation

Adobe Marketo Engage

What is Adobe Marketo Engage?

Company Details

Need Assistance?

Awards & Recognition

2022 Emotional Footprint Champion

2021 Emotional Footprint Champion

Adobe Marketo Engage Ratings

89 Likeliness to Recommend

1 Since last award

99 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Adobe Marketo Engage?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Text Messaging The capability to send messages by SMS in addition to email.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

Lead Management

Account-Based Marketing

Adobe Marketo Engage Reviews

Ashkhan A.

Fantastic marketing platform for B2B. Easy to Impl

Likeliness to Recommend

Pros

Thanga V.

Robust Marketing Automation Software

Likeliness to Recommend

Pros

Shiva R.

Good fit for Email Marketing Campaigns

Likeliness to Recommend

Pros

Most Popular Adobe Marketo Engage Comparisons

Mailchimp

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor by Marigold

Constant Contact

Adobe Campaign

1
Since last award

Feature Ratings

Sales Intelligence & Conversion Rates

Email Delivery

Segmentation

SPAM Compliance

Dynamic Content

Campaign Management

Contact Database

Text Messaging

Auto-Responders

Mobile Optimized

A/B Testing

Vendor Capability Ratings

Ease of IT Administration

Breadth of Features

Quality of Features

Availability and Quality of Training

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Customization

Ease of Data Integration

Ease of Implementation

Business Value Created

Vendor Support