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What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
98 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Reliable
- Fair
- Inspires Innovation
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Personalization/Audience Targeting
Customer Journey Modelling
Account-Based Advertising
Team Alerts
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Customization
Quality of Features
Ease of Data Integration
Vendor Support
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
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Adobe Marketo Engage Reviews

Virginia O.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2025
Feature-rich marketing software.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketos user community is active and large. This has helped me and my teammates with an avalanche of resources and customer generated contents , which we have benefitted from , in terms of learning newer ways to use Marketo to meet sales and marketing goals.
What is your favorite aspect of this product?
Adobe Marketo has proven to be reliable in terms of adhering to enterprise level security standards, thereby helping to effectively manage sensitive user data. The most likeable aspect of my Marketo use is the smooth integration that exists between Adobe Marketo Engage and other important Adobe based software tools utilized in my work place such Target and Adobe analytics, amongst other tools.
What do you dislike most about this product?
I dislike that the Marketo mobile application is limited in feature, when compared with the computer version. This has regularly prevented me as a user from being able to accomplish any serious task on my Marketo mobile application.
What recommendations would you give to someone considering this product?
It is important for teams seeking to deploy Marketo to clearly set out a training plan for would be users, as Marketo while feature-rich is not the most intuitive marketing software to learn to use effectively.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2025
Easy to use but a bit pricey and Fantastic product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Gemma J.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2024
Leads into Loyal Customers
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
marketing automation tailored for lead nurturing. While others focus more on blasting emails, Marketo lets you create detailed customer journeys, making it feel more personal and less like mass marketing
What is your favorite aspect of this product?
I’ve used it to send personalized follow-ups to leads who clicked a certain link, and the results were next-level compared to generic campaigns.
What do you dislike most about this product?
It’s not as drag-and-drop friendly as you’d expect from such a powerful tool, and small tweaks like aligning images can take more time than they should.
What recommendations would you give to someone considering this product?
invest time in training your team because Marketo’s power is in its depth, but it does come with a learning curve.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Efficient Service
Please tell us why you think this review should be flagged.
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