Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Marketo Engage Logo Award Winner Product Badge
Adobe Systems

Adobe Marketo Engage

Composite Score
7.9 /10
CX Score
8.2 /10
Adobe Marketo Engage
7.9 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Adobe Marketo Engage won the following awards in the Account-Based Marketing category

Filter By

Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

98 Plan to Renew

1
Since last award

83 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
2% Neutral
98% Positive

Pros

  • Reliable
  • Fair
  • Inspires Innovation
  • Efficient Service

Feature Ratings

Average 82

Multichannel Campaign Management

86

Unified Sales and Marketing Funnel

83

Account Analytics & Measurement

82

Personalization/Audience Targeting

81

Customer Journey Modelling

81

Account-Based Advertising

79

Team Alerts

77

Artificial Intelligence / Machine Learning

75

Vendor Capability Ratings

Average 78

Business Value Created

86

Product Strategy and Rate of Improvement

82

Breadth of Features

80

Ease of Customization

79

Quality of Features

78

Ease of Data Integration

77

Vendor Support

77

Ease of IT Administration

76

Ease of Implementation

75

Usability and Intuitiveness

74

Availability and Quality of Training

74

Adobe Marketo Engage Reviews

Virginia O.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Feature-rich marketing software.

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketos user community is active and large. This has helped me and my teammates with an avalanche of resources and customer generated contents , which we have benefitted from , in terms of learning newer ways to use Marketo to meet sales and marketing goals.

What is your favorite aspect of this product?

Adobe Marketo has proven to be reliable in terms of adhering to enterprise level security standards, thereby helping to effectively manage sensitive user data. The most likeable aspect of my Marketo use is the smooth integration that exists between Adobe Marketo Engage and other important Adobe based software tools utilized in my work place such Target and Adobe analytics, amongst other tools.

What do you dislike most about this product?

I dislike that the Marketo mobile application is limited in feature, when compared with the computer version. This has regularly prevented me as a user from being able to accomplish any serious task on my Marketo mobile application.

What recommendations would you give to someone considering this product?

It is important for teams seeking to deploy Marketo to clearly set out a training plan for would be users, as Marketo while feature-rich is not the most intuitive marketing software to learn to use effectively.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jan 2025

Easy to use but a bit pricey and Fantastic product

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gemma J.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2024

Leads into Loyal Customers

Likeliness to Recommend

8 /10

What differentiates Adobe Marketo Engage from other similar products?

marketing automation tailored for lead nurturing. While others focus more on blasting emails, Marketo lets you create detailed customer journeys, making it feel more personal and less like mass marketing

What is your favorite aspect of this product?

I’ve used it to send personalized follow-ups to leads who clicked a certain link, and the results were next-level compared to generic campaigns.

What do you dislike most about this product?

It’s not as drag-and-drop friendly as you’d expect from such a powerful tool, and small tweaks like aligning images can take more time than they should.

What recommendations would you give to someone considering this product?

invest time in training your team because Marketo’s power is in its depth, but it does come with a learning curve.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service

Most Popular Adobe Marketo Engage Comparisons