What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
96 Plan to Renew
2
Since last award
82 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Reliable
- Fair
- Inspires Innovation
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Team Alerts
Account-Based Advertising
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
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Adobe Marketo Engage Reviews
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Smooth to use, constantly Improving
Likeliness to Recommend
Pros
- Includes Product Enhancements
- Continually Improving Product
- Efficient Service
- Inspires Innovation
SHUBHAM V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2023
Portal where marketing & sales get the big picture
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
-Marketo Engage offers cutting edge technology that helps us plan, engage and personalize customer's journey. -Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue. -It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
What is your favorite aspect of this product?
With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. -Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints. -Customizable dashboards help 'Marketing' see sales engagement data & helps 'Sales' see actionable marketing engagement insights. -For face to face customer interactions and live events it has specialized tools to plan, scale & market events so that we can hit the attendance numbers.
What do you dislike most about this product?
We encounter different types of error messages in Marketo Engage that are hard to remove. These errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage makes it easy to do all the thinking ahead of time so that our marketing campaign's launch and workflows go smoothly. It's easy enough for any skill level to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Issac W.
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2023
Best Account Based Marketing Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The tool is not only good in account based marketing but also makes marketing automation and lead management easy
What is your favorite aspect of this product?
I like that Adobe Marketo Engage comes with great marketing capabilities and features It makes marketing automation easy It's great in lead generation and management
What do you dislike most about this product?
No major hurdle with Adobe Marketo Engage
What recommendations would you give to someone considering this product?
It had been an amazing experience using Adobe Marketo Engage and I recommend it because it meets our needs
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity