Account-Based Marketing (ABM) Software

Account-Based Marketing

What is Account-Based Marketing Software?

Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.

Common Features

  • Unified Sales and Marketing Funnel
  • Multichannel Campaign Management
  • Account-Based Advertising
  • Personalization/Audience Targeting
  • Account Analytics & Measurement
  • Customer Journey Modelling
  • Team Alerts
  • Artificial Intelligence / Machine Learning

Top Account-Based Marketing (ABM) Software

2024 Data Quadrant Awards

2023 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 7
Next Award: Jun 2024

Top Account-Based Marketing Software 2024

Composite Score
8.1 /10
CX Score
8.5 /10

Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.

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Pros

  • Continually Improving Product
  • Efficient Service
  • Effective Service
  • Saves Time
Badge Winner
Badge Winner
Composite Score
8.0 /10
CX Score
8.1 /10

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

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Pros

  • Fair
  • Performance Enhancing
  • Enables Productivity
  • Reliable
Badge Winner
Badge Winner
Composite Score
7.7 /10
CX Score
7.9 /10

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

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Pros

  • Reliable
  • Fair
  • Inspires Innovation
  • Security Protects
Badge Winner
Terminus Software

Terminus Platform

Composite Score
7.4 /10
CX Score
7.1 /10

The Terminus Platform helps go-to-market teams identify and understand their next best customers, prioritize accounts based on intent, engage buyers across the most native channels, and measure pipeline and revenue impact across the entire lifecycle.

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Pros

  • Caring
  • Saves Time
  • Respectful
  • Fair

Cons

  • Under Delivered
Demandbase, Inc.

Demandbase One

Composite Score
7.4 /10
CX Score
7.2 /10

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

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Pros

  • Respectful
  • Reliable
  • Caring
  • Acts with Integrity

Cons

  • Under Delivered
Bombora Inc

Bombora

Composite Score
6.8 /10
CX Score
6.6 /10

Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.

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Pros

  • Respectful
  • Effective Service
  • Caring
  • Friendly Negotiation

Cons

  • Under Delivered
  • Less Inspiring
  • Leverages Incumbent Status
Salesforce.com Inc

Salesforce Pardot

Composite Score
6.3 /10
CX Score
5.9 /10

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

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Pros

  • Respectful
  • Security Protects
  • Fair
  • Enables Productivity

Cons

  • Vendor's Interest First
  • Under Delivered
  • Charges for Enhancements

Products below are ineligible for awards due to insufficient recent reviews

Integrate is a Precision Demand Marketing platform, an emerging category to help B2B marketers develop and deliver an omnichannel demand strategy, convert leads to revenue, and drive marketing ROI.  Integrate works with high-growth and enterprise organizations like Salesforce, Microsoft, Akamai, and Pluralsight to power their Precision Demand Marketing strategies. Over the past decade, Integrate has evolved from solving the complex challenges across each demand generation channel to powering account-based, buyer-driven omnichannel experiences.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Factors.ai

Factors.ai

Composite Score
8.3 /10
CX Score
8.5 /10

An AI-powered Analytics platform can help Marketing Ops teams to get ahead in the game without wasting time and resources on data management and running manual reports.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Madison Logic Inc

ML Platform

Composite Score
7.8 /10
CX Score
8.4 /10

ML Platform helps you accelerate your pipeline by identifying, prioritizing and engaging your top accounts. It provides B2B marketers with the tools they need to optimize campaign strategies and accelerate the customer journey. Madison Logic helps B2B marketers convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing