What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
96 Plan to Renew
2
Since last award
82 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Reliable
- Fair
- Inspires Innovation
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Team Alerts
Account-Based Advertising
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
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Adobe Marketo Engage Reviews
Trisha B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Jan 2023
Essential for our growth in sales.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Adobe Marketo Engage has greater capabilities to drive the growth of our advertising campaigns, increase sales and reduce unnecessary errors by doing everything automatically, it is a very necessary software if you want to achieve greater customer acquisition and sales increase.
What is your favorite aspect of this product?
I like the large number of functionalities it has to generate good advertising campaigns, monitor, report, automate customer management processes and with a great reduction in manual risks, it is an incredible software that we use to increase sales and attract the attention of the clients.
What do you dislike most about this product?
The setup process is a bit slow as it requires specific processes and experts in the area, but we did it correctly and we have asked the help desk for help and we are having a good experience.
What recommendations would you give to someone considering this product?
It is the perfect software to automate the marketing strategies that are required, increase sales in the short term and have a great deployment in all advertising campaigns, since Adobe Marketo Engage has all the functions and capabilities to obtain 100% positive results.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Himanshu G.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
Highly Functional Marketing Automation Tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo is a highly functional marketing automation tool because it provides a lot more granular control of all the aspects, be it leads, segmentation, personalization, campaign management, analytics, or filtering. Marketo is more of an event-based tool than a tag-based one like most other email marketing products.
What is your favorite aspect of this product?
The ability to create smart lists with multiple filters and advanced filtering rules for a very fine-tuned segmentation. There are very few platforms in market right now that allow segmentation at this granular level.
What do you dislike most about this product?
The UI and UX can be improved. Plus there is a slight learning curve. Marketo is easy if you are already a tech guy, else it is a nightmare.
What recommendations would you give to someone considering this product?
If you are a large business and need a lot of segmentation, Marketo is the way ahead. However, there is a slight learning curve and you'll need a professional to set it up initially.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Respectful
Chhaya S.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Jun 2022
Consider Adobe Marketo Engage for your Team
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
There are number of features that differentiate Adobe Marketo Engage. It can be customized to a different level so that the user received tailored content.
What is your favorite aspect of this product?
Report creating and lead management are my favorite feature in Adobe Marketo Engage. The customer service is excellent as well.
What do you dislike most about this product?
Integration is difficult and it is expensive compared to other automation tool.
What recommendations would you give to someone considering this product?
Take advantage of this tool if you have the marketing budget.
Pros
- Reliable
- Trustworthy
- Unique Features
- Efficient Service
Cons
- Charges for Enhancements
- Less Generous
- Less Effective Service