Data Quadrant Awards 2023
Account-Based Marketing
SoftwareReviews names 6Sense Revenue AI Platform and HubSpot ABM as Account-Based Marketing Data Quadrant Award Winners.
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Account-Based Marketing
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
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- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
6Sense
6Sense Revenue AI Platform
Eliminate wasted costs, time, and effort in any climate — while delivering high-quality pipeline and predictable revenue.
8.7
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
HubSpot ABM
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
8.4
Composite
Score
Composite
Score
+83
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
Terminus Engagement Hub
Breadth of Features
Demandbase One
Business Value Created
6Sense Revenue AI Platform
Ease of Customization
HubSpot ABM
Ease of Data Integration
HubSpot ABM
Ease of IT Administration
HubSpot ABM
Ease of Implementation
HubSpot ABM
Product Strategy and Rate of Improvement
Demandbase One
Quality of Features
6Sense Revenue AI Platform
Usability and Intuitiveness
6Sense Revenue AI Platform
Vendor Support
6Sense Revenue AI Platform
Vendor Capability Awards
Availability and Quality of Training
Terminus Engagement Hub
Breadth of Features
Demandbase One
Business Value Created
6Sense Revenue AI Platform
Ease of Customization
HubSpot ABM
Ease of Data Integration
HubSpot ABM
Ease of IT Administration
HubSpot ABM
Ease of Implementation
HubSpot ABM
Product Strategy and Rate of Improvement
Demandbase One
Quality of Features
6Sense Revenue AI Platform
Usability and Intuitiveness
6Sense Revenue AI Platform
Vendor Support
6Sense Revenue AI Platform
Other Evaluated Vendors
Terminus Software
Terminus Engagement Hub
The Terminus Engagement Hub gives go-to-market teams the data they need to understand who their next customers are, all the channels they need to engage them, and customizable reporting and attribution to prove their impact.
7.9
Composite
Score
Composite
Score
+75
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Adobe Systems
Adobe Marketo Engage
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
7.8
Composite
Score
Composite
Score
+77
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Demandbase, Inc.
Demandbase One
Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.
7.7
Composite
Score
Composite
Score
+67
Emotional
Footprint
Emotional
Footprint
82%
Likeliness to
Recommend
Likeliness
to Recommend
Salesforce.com Inc
Salesforce Pardot
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
7.3
Composite
Score
Composite
Score
+65
Emotional
Footprint
Emotional
Footprint
76%
Likeliness to
Recommend
Likeliness
to Recommend
Bombora Inc
Bombora
Bombora is a provider of Intent data for B2B sales and marketing. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which businesses are actively researching what products, and the intensity of that research. Using this information, marketers can drive more qualified demand through the funnel, while sales teams can better prioritize accounts and have higher quality conversations.
6.8
Composite
Score
Composite
Score
+63
Emotional
Footprint
Emotional
Footprint
77%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
