Demandbase One
What is Demandbase One?
Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.
Company Details
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82 Likeliness to Recommend
Up
3
Since last award
88 Plan to Renew
Up
1
Since last award
76 Satisfaction of Cost Relative to Value
Up
3
Since last award
Emotional Footprint Overview
+67 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Demandbase One?
Pros
- Respectful
- Reliable
- Acts with Integrity
- Saves Time
Cons
- Under Delivered
- Vendor's Interest First
- Less Generous
Feature Ratings
Account-Based Advertising
Team Alerts
Personalization/Audience Targeting
Unified Sales and Marketing Funnel
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Business Value Created
Usability and Intuitiveness
Ease of Implementation
Quality of Features
Vendor Support
Ease of Customization
Ease of IT Administration
Ease of Data Integration
Demandbase One Reviews

Mario L.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Mar 2023
The best platform on the market for lead generatio
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
Being able to manage and control multiple marketing channels simultaneously. Customer driven IT is great and easy to use.
What is your favorite aspect of this product?
The integration process is easy and makes your workflow much easier. With this, you can easily import data and collaborate with third-party applications with just a few clicks.
What do you dislike most about this product?
The ad results are somewhat disappointing. I have been running multiple ads with a couple thousand dollars spent and have not been able to see any positive results to this day.
What recommendations would you give to someone considering this product?
The specific networks they work on give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows the entry of key accounts and contacts to deliver highly targeted ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Aaron M.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Nov 2022
a bit tricky to use but by far the best platform!
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
Their exceptional personnel as well as their continued drive to ensure the platform exceeds your expectations. We connect biweekly to ensure everything is running smoothly and we are leveraging the platform to the best of our abilities
What is your favorite aspect of this product?
Website personalization. You can create a personalized experience for individual accounts or your ICP on your website by leveraging the Demandbase software
What do you dislike most about this product?
Lack of functionality through HubSpot CRM (it looks like this concern is currently being addressed(
What recommendations would you give to someone considering this product?
I would highly recommend having the great team at Demandbase give you a full walkthrough of the platforms functions/capabilities. There are endless ways to leverage this software
Pros
- Trustworthy
- Unique Features
- Efficient Service
- Effective Service
Mandy H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
Fantastic product and is an ABM staple!
Likeliness to Recommend
What differentiates Demandbase One from other similar products?
I believe Demandbase is still the leader in ABM platforms for many reasons: - Engagement Data - years ago they acquired Engagio which was the best engagement platform in the market and still are. - Intent Data - Demandbase has a very robust intent platform that takes the place of having to purchase additional intent tools. - Ad Targeting - The platform shows "lifted" and engaged accounts based on baselines which allows us to show positive ROI and engagement with some of our top target accounts.
What is your favorite aspect of this product?
I have many favorite things about Demandbase but to list a few, it is an easy platform to use and has a a great UI. The intent platform is one of the best I have used and allows me to target prospects with specific messaging, based on the keywords they are searching for. The customer service and support teams are terrific and are really helpful in reviewing campaigns and fixing issues in a timely manner.
What do you dislike most about this product?
The part I dislike most about the product is the fact that the paid display reporting does not sync to SFDC.
What recommendations would you give to someone considering this product?
I would suggest reviewing every feature/module to make sure you have all of the tools needed in order to make using Demandbase a success.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Efficient Service