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Demandbase, Inc.

Demandbase One

7.7 / 10
Category

What is Demandbase One?

Plan, execute, and measure seamless account-based strategies with the Demandbase One platform. With Demandbase One, you finally have an Account-Based Experience (ABX) solution that connects everything that matters to win in today’s changing B2B landscape. Get the speed you need today plus the power and flexibility you’ll want tomorrow.

Company Details


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Awards & Recognition

Demandbase One won the following awards in the Account-Based Marketing category

Demandbase One Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Demandbase One.

82 Likeliness to Recommend

Up 3
Since last award

88 Plan to Renew

Up 1
Since last award

76 Satisfaction of Cost Relative to Value

Up 3
Since last award


Emotional Footprint Overview

+67 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Demandbase One?

6% Negative
17% Neutral
77% Positive

Pros

  • Respectful
  • Reliable
  • Acts with Integrity
  • Saves Time

Cons

  • Under Delivered
  • Vendor's Interest First
  • Less Generous

Feature Ratings

Average 80

Account-Based Advertising

88

Team Alerts

86

Personalization/Audience Targeting

82

Unified Sales and Marketing Funnel

81

Multichannel Campaign Management

79

Customer Journey Modelling

77

Account Analytics & Measurement

75

Artificial Intelligence / Machine Learning

74

Vendor Capability Ratings

Average 77

Breadth of Features

83

Availability and Quality of Training

81

Product Strategy and Rate of Improvement

81

Business Value Created

81

Usability and Intuitiveness

80

Ease of Implementation

79

Quality of Features

78

Vendor Support

78

Ease of Customization

73

Ease of IT Administration

72

Ease of Data Integration

69

Demandbase One Reviews

Mario L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

The best platform on the market for lead generatio

Likeliness to Recommend

10 / 10

What differentiates Demandbase One from other similar products?

Being able to manage and control multiple marketing channels simultaneously. Customer driven IT is great and easy to use.

What is your favorite aspect of this product?

The integration process is easy and makes your workflow much easier. With this, you can easily import data and collaborate with third-party applications with just a few clicks.

What do you dislike most about this product?

The ad results are somewhat disappointing. I have been running multiple ads with a couple thousand dollars spent and have not been able to see any positive results to this day.

What recommendations would you give to someone considering this product?

The specific networks they work on give you a lot of flexibility with their intent data parameters offering multiple streams and adaptability. The platform also allows the entry of key accounts and contacts to deliver highly targeted ads.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aaron M.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

a bit tricky to use but by far the best platform!

Likeliness to Recommend

10 / 10

What differentiates Demandbase One from other similar products?

Their exceptional personnel as well as their continued drive to ensure the platform exceeds your expectations. We connect biweekly to ensure everything is running smoothly and we are leveraging the platform to the best of our abilities

What is your favorite aspect of this product?

Website personalization. You can create a personalized experience for individual accounts or your ICP on your website by leveraging the Demandbase software

What do you dislike most about this product?

Lack of functionality through HubSpot CRM (it looks like this concern is currently being addressed(

What recommendations would you give to someone considering this product?

I would highly recommend having the great team at Demandbase give you a full walkthrough of the platforms functions/capabilities. There are endless ways to leverage this software

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

Mandy H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Fantastic product and is an ABM staple!

Likeliness to Recommend

9 / 10

What differentiates Demandbase One from other similar products?

I believe Demandbase is still the leader in ABM platforms for many reasons: - Engagement Data - years ago they acquired Engagio which was the best engagement platform in the market and still are. - Intent Data - Demandbase has a very robust intent platform that takes the place of having to purchase additional intent tools. - Ad Targeting - The platform shows "lifted" and engaged accounts based on baselines which allows us to show positive ROI and engagement with some of our top target accounts.

What is your favorite aspect of this product?

I have many favorite things about Demandbase but to list a few, it is an easy platform to use and has a a great UI. The intent platform is one of the best I have used and allows me to target prospects with specific messaging, based on the keywords they are searching for. The customer service and support teams are terrific and are really helpful in reviewing campaigns and fixing issues in a timely manner.

What do you dislike most about this product?

The part I dislike most about the product is the fact that the paid display reporting does not sync to SFDC.

What recommendations would you give to someone considering this product?

I would suggest reviewing every feature/module to make sure you have all of the tools needed in order to make using Demandbase a success.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Efficient Service

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