Adobe Marketo Engage
8.1 / 10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Lead Management category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

90 Likeliness to Recommend

100 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
0% Neutral
100% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Continually Improving Product

Feature Ratings

Average 89

Lead and Contact Categorization

94

Lead Distribution

91

Omni-Channel Communication Tracking

90

Interaction Planning

90

Lead Generation

89

Prospect Tracking

88

Analytics and Reporting

81

Vendor Capability Ratings

Average 84

Breadth of Features

100

Business Value Created

100

Ease of IT Administration

94

Product Strategy and Rate of Improvement

94

Usability and Intuitiveness

94

Quality of Features

89

Ease of Implementation

84

Ease of Data Integration

83

Availability and Quality of Training

76

Ease of Customization

76

Vendor Support

60

Adobe Marketo Engage Reviews

  • Role: Sales Marketing
  • Industry: Biotechnology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Jan 2024

Smooth to use, constantly Improving

Likeliness to Recommend

9 / 10

Pros

  • Includes Product Enhancements
  • Continually Improving Product
  • Efficient Service
  • Inspires Innovation

Bimala S.

  • Role: Sales Marketing
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Simplicity in Marketing Strategies.

Likeliness to Recommend

10 / 10

What differentiates Adobe Marketo Engage from other similar products?

The platform's prowess in marketing campaign management has offered us advanced digital communication options, brand enhancement, and elevated digital marketing strategies. Notably, Marketo's versatility allows it to be used in any country or region.

What is your favorite aspect of this product?

he implementation of Marketo has significantly improved our content management system, and we value its reporting management, which plays a crucial role in enhancing the overall marketing ROI of our company.

What do you dislike most about this product?

Not a thing.

What recommendations would you give to someone considering this product?

The Marketo community adds significant value to the package, offering explanations and support for any challenges users may encounter. It's a supportive community that enhances the overall experience. As a marketing automation platform, Marketo operates at its maximum capacity, catering to diverse companies with its array of functions

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Charles M.

  • Role: Information Technology
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2023

We execute all our marketing projects with Marketo

Likeliness to Recommend

9 / 10

What differentiates Adobe Marketo Engage from other similar products?

Marketo is exceptional for B2B companies, healthcare services, finance companies, education and media. It may not be suitable for internet marketing. With the audience signup booster, it is easy to send our users personalized emails and get end customers.

What is your favorite aspect of this product?

Within Marketo, it is possible to make a calculation of the totality of the products that were related to a potential customer and then become customers. Other systems only credit the first campaign which lacks a complete marketing picture. Recently, Marketo has incorporated a new customer engagement booster that makes email nurturing very simple. No more fasting or fundraising requests. Send emails to the right person at the right time. With Marketo, it is possible to track the entire journey that potential customers make to customers, and also measure flow and velocity.

What do you dislike most about this product?

I have observed several individuals feeling overwhelmed and listless with Marketo, because the possibilities are limitless with respect to how it can be built to meet their company's requirements. It would be helpful to gain knowledge on how to increase the amount of traffic coming through SEO optimizations.

What recommendations would you give to someone considering this product?

When looking at marketing automations, consider whether you already have a list of names you want to distribute or whether you need to generate the list of names from scratch. That should give you a clue if you want to use a marketing automation machine like Marketo, or if you want to use an inbound marketing machine instead.

Pros

  • Reliable
  • Caring
  • Acts with Integrity
  • Client's Interest First

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