What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
100 Plan to Renew
78 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Continually Improving Product
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead and Contact Categorization
Lead Distribution
Omni-Channel Communication Tracking
Interaction Planning
Lead Generation
Prospect Tracking
Analytics and Reporting
Vendor Capability Ratings
Breadth of Features
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Quality of Features
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
Ease of Customization
Vendor Support
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Adobe Marketo Engage Reviews
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Smooth to use, constantly Improving
Likeliness to Recommend
Pros
- Includes Product Enhancements
- Continually Improving Product
- Efficient Service
- Inspires Innovation
Bimala S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2023
Simplicity in Marketing Strategies.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The platform's prowess in marketing campaign management has offered us advanced digital communication options, brand enhancement, and elevated digital marketing strategies. Notably, Marketo's versatility allows it to be used in any country or region.
What is your favorite aspect of this product?
he implementation of Marketo has significantly improved our content management system, and we value its reporting management, which plays a crucial role in enhancing the overall marketing ROI of our company.
What do you dislike most about this product?
Not a thing.
What recommendations would you give to someone considering this product?
The Marketo community adds significant value to the package, offering explanations and support for any challenges users may encounter. It's a supportive community that enhances the overall experience. As a marketing automation platform, Marketo operates at its maximum capacity, catering to diverse companies with its array of functions
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Charles M.
- Role: Information Technology
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Sep 2023
We execute all our marketing projects with Marketo
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo is exceptional for B2B companies, healthcare services, finance companies, education and media. It may not be suitable for internet marketing. With the audience signup booster, it is easy to send our users personalized emails and get end customers.
What is your favorite aspect of this product?
Within Marketo, it is possible to make a calculation of the totality of the products that were related to a potential customer and then become customers. Other systems only credit the first campaign which lacks a complete marketing picture. Recently, Marketo has incorporated a new customer engagement booster that makes email nurturing very simple. No more fasting or fundraising requests. Send emails to the right person at the right time. With Marketo, it is possible to track the entire journey that potential customers make to customers, and also measure flow and velocity.
What do you dislike most about this product?
I have observed several individuals feeling overwhelmed and listless with Marketo, because the possibilities are limitless with respect to how it can be built to meet their company's requirements. It would be helpful to gain knowledge on how to increase the amount of traffic coming through SEO optimizations.
What recommendations would you give to someone considering this product?
When looking at marketing automations, consider whether you already have a list of names you want to distribute or whether you need to generate the list of names from scratch. That should give you a clue if you want to use a marketing automation machine like Marketo, or if you want to use an inbound marketing machine instead.
Pros
- Reliable
- Caring
- Acts with Integrity
- Client's Interest First