Adobe Marketo Engage

What differentiates Adobe Marketo Engage from other similar products?

Marketo is exceptional for B2B companies, healthcare services, finance companies, education and media. It may not be suitable for internet marketing. With the audience signup booster, it is easy to send our users personalized emails and get end customers.

What is your favorite aspect of this product?

Within Marketo, it is possible to make a calculation of the totality of the products that were related to a potential customer and then become customers. Other systems only credit the first campaign which lacks a complete marketing picture. Recently, Marketo has incorporated a new customer engagement booster that makes email nurturing very simple. No more fasting or fundraising requests. Send emails to the right person at the right time. With Marketo, it is possible to track the entire journey that potential customers make to customers, and also measure flow and velocity.

What do you dislike most about this product?

I have observed several individuals feeling overwhelmed and listless with Marketo, because the possibilities are limitless with respect to how it can be built to meet their company's requirements. It would be helpful to gain knowledge on how to increase the amount of traffic coming through SEO optimizations.

What recommendations would you give to someone considering this product?

When looking at marketing automations, consider whether you already have a list of names you want to distribute or whether you need to generate the list of names from scratch. That should give you a clue if you want to use a marketing automation machine like Marketo, or if you want to use an inbound marketing machine instead.

What differentiates Adobe Marketo Engage from other similar products?

This is very easy to use, No coding involved

What is your favorite aspect of this product?

Saved smart list rules

What do you dislike most about this product?

discrepancies in different assets

What recommendations would you give to someone considering this product?

You can learn this quickly.

What differentiates Adobe Marketo Engage from other similar products?

Cross channel engagement is an area where Adobe engage excels the most for me. Adobe engage makes it possible to organize marketing campaigns from a centralized hub. This enable us to conveniently customize and automate triggers , based on a customers previous, current or predicted future activity/action. Adobe's ability to activate these triggers through email marketing, in-app push notifications, sms messaging or even through specified social media messenger platforms is what differentiates it from similar products.

What is your favorite aspect of this product?

Adobe has a dynamic personalized journey feature, that I have got a close connection to as a user. This tool identifies and prioritizes leads, providing more insight into our sales pipeline, thereby automatically nurturing leads .We have made this process better by synchronizing Marketo ( Adobe Engage ) with our in-house Customer relationship management (CRM) system to create an automated workflow that tracks customer interaction on both integrated software and notifying our sales team when a sales prospect is ready to be engaged on either end.

What do you dislike most about this product?

The email marketing part of Adobe engage is not intuitive and this translates to a steep learning curve for new users. Asides this, we have sometimes run into trouble with its integration with Salesforce and the inability of its auto-identification system to properly identify duplicated email data.

What recommendations would you give to someone considering this product?

The need to make adequate use of large scale data generated from day to day operational interaction with our customers and create unique customer experiences at scale via channels like email marketing and sms marketing is why we adopted Adobe engage. Adobe's Artificial intelligence (AI) technology leverages our customer data to automate complex marketing tasks and workflows, to help find and segment new sales prospects and target audiences across a variety of marketing channels.