What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
1
Since last award
100 Plan to Renew
80 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead and Contact Categorization
Lead Distribution
Omni-Channel Communication Tracking
Interaction Planning
Lead Generation
Prospect Tracking
Analytics and Reporting
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Customization
Ease of Implementation
Ease of Data Integration
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Usability and Intuitiveness
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Adobe Marketo Engage Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
Best B2B marketing Marketing tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This is best B2B Marketing tool and also easy to understand and easy to use.
What is your favorite aspect of this product?
Event program implementation and Email and landing page creation
What do you dislike most about this product?
Nothing to list down herw
What recommendations would you give to someone considering this product?
Sure will recommend someone. This marketing tool will generate leads and business enhancement and business development and growth
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
- Role: Sales Marketing
- Industry: Biotechnology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Smooth to use, constantly Improving
Likeliness to Recommend
Pros
- Includes Product Enhancements
- Continually Improving Product
- Efficient Service
- Inspires Innovation
Bimala S.
- Role: Sales Marketing
- Industry: Engineering
- Involvement: End User of Application
Submitted Dec 2023
Simplicity in Marketing Strategies.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The platform's prowess in marketing campaign management has offered us advanced digital communication options, brand enhancement, and elevated digital marketing strategies. Notably, Marketo's versatility allows it to be used in any country or region.
What is your favorite aspect of this product?
he implementation of Marketo has significantly improved our content management system, and we value its reporting management, which plays a crucial role in enhancing the overall marketing ROI of our company.
What do you dislike most about this product?
Not a thing.
What recommendations would you give to someone considering this product?
The Marketo community adds significant value to the package, offering explanations and support for any challenges users may encounter. It's a supportive community that enhances the overall experience. As a marketing automation platform, Marketo operates at its maximum capacity, catering to diverse companies with its array of functions
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity