What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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85 Likeliness to Recommend
2
Since last award
96 Plan to Renew
2
Since last award
82 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+84 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Reliable
- Fair
- Inspires Innovation
- Security Protects
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Customer Journey Modelling
Account Analytics & Measurement
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Team Alerts
Account-Based Advertising
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Quality of Features
Ease of Customization
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Ease of Implementation
Ease of Data Integration
Availability and Quality of Training
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Adobe Marketo Engage Reviews
- Role: Consultant
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2021
Top of the line, get what you pay for
Likeliness to Recommend
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Less Efficient Service
- Wastes Time
- Less Effective Service