Omnisend
7.7 /10

What is Omnisend?

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Company Details


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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

83 Likeliness to Recommend

87 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

4% Negative
9% Neutral
87% Positive

Pros

  • Security Protects
  • Reliable
  • Friendly Negotiation
  • Performance Enhancing

Feature Ratings

Average 83

Auto-Responders

94

Email Delivery

90

Campaign Management

88

Text Messaging

88

Contact Database

88

Segmentation

85

SPAM Compliance

84

Basic Reporting and Analytics

83

Sales Intelligence & Conversion Rates

83

A/B Testing

80

Content Authoring

80

Vendor Capability Ratings

Average 81

Product Strategy and Rate of Improvement

90

Usability and Intuitiveness

90

Vendor Support

89

Ease of Data Integration

87

Ease of IT Administration

86

Quality of Features

85

Breadth of Features

83

Business Value Created

83

Availability and Quality of Training

82

Ease of Customization

82

Ease of Implementation

77

Omnisend Reviews

Douglas C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Good Campaign Marketing Automation Flow

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

It's easy to set up, has a sleek user interface, and is easy for anyone to use. It won't take long for a naturally talented rookie to master it. Another advantage is the excellent customer service. Both the product and the support are excellent. Maria helped me quickly and accurately.

What is your favorite aspect of this product?

I find the ability to send push notifications, SMS and emails attractive. When I needed help setting up a new automation, I was able to rely on Maria and other pleasant customer service representatives. By automating email workflows, Omnisend solves the problem of saving time when sending emails.

What do you dislike most about this product?

Inadequate targeting possibilities; I prefer services that have more flexibility to tailor ads to specific users based on their actions within the platform. Ability to make additional changes using my WordPress dashboard. Such as the ability to customize fields in response to particular actions, etc.

What recommendations would you give to someone considering this product?

Marketing campaigns and automation workflows. It helps us promote our company easily, which is great. Prospective buyers get a free gift and product details in my welcome email series. My customers then make purchases through my website.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Courtney S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

One of the best email marketing tool

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

In addition to having better and faster customer service, I found that Omnisend offers slightly more leeway when designing email campaigns. Customer Service Agustin and his colleagues were incredibly helpful in quickly resolving a small issue I had. Fast and pleasant service. Making sure their consumers had the best and easiest experience possible seemed to be their top priority.

What is your favorite aspect of this product?

Their responsiveness to our requests for adjustments is excellent. Several reporting tools have been developed that we requested. To reach everyone on our list with our weekly newsletter and promotional emails, we use Omnisend in conjunction with another email service provider. Our previous ESP was incredibly expensive and we were incurring significant overages shipping our entire list, so we switched to Omnisend.

What do you dislike most about this product?

So far, I haven't discovered anything that I don't really enjoy with Omnisend. At some point, there may be a small problem, but I have no doubt that they would be more than willing to help with a major one if asked.

What recommendations would you give to someone considering this product?

With Omnisend, we can easily create beautiful email campaigns that inform customers about sales, new products, and other promotions. With Omnisend, I can create automated emails, forms, and more that contribute to the success of my business and generate income.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Sep 2023

Key to conquer e-mails

Likeliness to Recommend

10 /10

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Effective Service