Omnisend
7.7 /10

What is Omnisend?

Omnisend is the all-in-one e-commerce marketing automation platform that helps you sell more by converting your visitors and retaining your customers. Reach your customers with personalized messages using our powerful automation workflows and boost your sales.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

83 Likeliness to Recommend

87 Plan to Renew

82 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

4% Negative
9% Neutral
87% Positive

Pros

  • Security Protects
  • Reliable
  • Friendly Negotiation
  • Performance Enhancing

Feature Ratings

Average 83

Auto-Responders

94

Email Delivery

90

Campaign Management

88

Contact Database

88

Text Messaging

87

Segmentation

85

SPAM Compliance

84

Basic Reporting and Analytics

83

Sales Intelligence & Conversion Rates

83

A/B Testing

80

Content Authoring

80

Vendor Capability Ratings

Average 81

Ease of Data Integration

87

Breadth of Features

86

Ease of Implementation

86

Business Value Created

85

Ease of Customization

82

Quality of Features

82

Availability and Quality of Training

81

Usability and Intuitiveness

79

Ease of IT Administration

76

Product Strategy and Rate of Improvement

76

Vendor Support

75

Omnisend Reviews

Ričardas Š.

  • Role: Sales Marketing
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Great value and easy to use!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Ease of use, great support and good value

What is your favorite aspect of this product?

Ease of setup and use and if questions arise - support is really helpful. Also has great collection of email templates for every occasion.

What do you dislike most about this product?

Nothing in particular.

What recommendations would you give to someone considering this product?

Just try it out. There is a free plan which might be enough for you to start.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jason W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

: I love using Omnisend.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.

What is your favorite aspect of this product?

Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!

What do you dislike most about this product?

The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.

What recommendations would you give to someone considering this product?

It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Siddhartha J.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

OmniSend rocks my marketing automation needs.

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

OmniSend is interactive, minimal and powerful. Haven't seen easy analytics like this.

What is your favorite aspect of this product?

SMS automation, marketing analytics and scheduling.

What do you dislike most about this product?

nothing as such ..

What recommendations would you give to someone considering this product?

Must buy for quick and easy Email marketing requirements.

Pros

  • Friendly Negotiation
  • Reliable
  • Performance Enhancing
  • Enables Productivity