Mailchimp Customer Reviews 2023

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

85 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

4% Negative

8% Neutral

88% Positive

Pros

Reliable
Trustworthy
Respectful
Acts with Integrity

Score 8.5

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Mailchimp Reviews

Jon W.

Role: Sales Marketing
Industry: Other
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Mar 2023

Features are a bit dated

Likeliness to Recommend

7 / 10

What differentiates Mailchimp from other similar products?

Ease of use and a trusted, and a long-established household brand name. Ideal for simple email campaigns but not moved with technology enough for my personal liking

What is your favorite aspect of this product?

Ease of data integration

What do you dislike most about this product?

Lack of campaign manager and campaign journey oversights

What recommendations would you give to someone considering this product?

It completely depends on your need. For simple email marketing campaigns it would probably be a good fit, but if higher end analytical projects, and if especially marketing automation is important to you then try other products

Pros

Trustworthy
Efficient Service
Fair
Altruistic

Jacqueline M.

Role: Finance
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2023

Best email marketing software for multiple users.

Likeliness to Recommend

10 / 10

What differentiates Mailchimp from other similar products?

Mailchimp is one of the best email marketing software for multiple users. The only defect about this software is that I really mean to say about this software is that I want to give a payment of the certain number of customers but this software cannot provide the more options to maintain the all accounts and give the payment all of our customers.

What is your favorite aspect of this product?

The best thing about this Mailchimp software is that when it can easily maintain the multiple accounts and platforms with customers and visitors to the company websites. Mailchimp platform can allow us mailing list and design from the website. Mailchimp has the great ability to monitor performance in our customer engagement and conversion and also it allows us to see the all customers of a very short time.

What do you dislike most about this product?

The one difficult problem that we faced sometime about this software is that Mailchimp provides a large number of tools used for email marketing business but this is very difficult to understand all of its functions. I have personally issued with that this tool is that I can't use its different capability related this tool.

What recommendations would you give to someone considering this product?

Mailchimp has the great functionality software that can easily facilitate our regular activities about all of our important applications. Mailchimp is used for marketers to grow their email marketing businesses abs also allows the best service for our regular customers. We can provide a lot of information for the other customers through using this software. I would like to recommend for everyone to use this software because it has an amazing piece of the software’s and easily available in markets within very lowest price.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Douglas S.

Role: Vendor Management
Industry: Finance
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2023

Trustworthy emailing service.

Likeliness to Recommend

9 / 10

What differentiates Mailchimp from other similar products?

It's a lot more intuitive than other services, and despite the pricing, it delivers what it promises. Better than running around after an emailing service that will hurt your company's rep because of a mistake in submission.

What is your favorite aspect of this product?

Definitely the reliability it offers, the emails always seem to go through ok.

What do you dislike most about this product?

The lack of plans for smaller businesses.

What recommendations would you give to someone considering this product?

It will deliver a reliable, high quality email campaign for an above-average pricing.

Pros

Performance Enhancing
Enables Productivity
Trustworthy
Effective Service

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What is Mailchimp?

Company Details

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Awards & Recognition

Mailchimp Ratings

85 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - Midmarket

Mailchimp Reviews

Jon W.

Features are a bit dated

Likeliness to Recommend

Pros

Jacqueline M.

Best email marketing software for multiple users.

Likeliness to Recommend

Pros

Douglas S.

Trustworthy emailing service.

Likeliness to Recommend

Pros

Most Popular Mailchimp Comparisons

HubSpot Marketing Hub

ActiveCampaign

Campaign Monitor

Constant Contact

Adobe Campaign

Adobe Marketo Engage

Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Mobile Optimized

Segmentation

Contact Database

SPAM Compliance

A/B Testing

Email Templates

Auto-Responders

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support