What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
3
Since last award
96 Plan to Renew
4
Since last award
86 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Quote Contract and Proposal
Customer Service Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Dorothy G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2021
Amazing tool for marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
It is the best software for small and large businesses, it is nice and easy to use and the forms for collecting emails are easily integrated with multiple online solutions or web pages, the automation and list management functions are excellent, there is also a wide variety of ways we can communicate with customers and use automations and insights to better reach them, also email templates make it easy to create effective and eye-catching emails to send to my list, all basic functions are available with a comprehensive manual.
What is your favorite aspect of this product?
I love that everything is quite automated after it is configured correctly, I also really like how easy it is to tag and segment contacts into groups, it is very easy to use and inexpensive compared to many other platforms, the ability to add buttons that have my brand colors look much better than a line of text for links, I also like all the different possible combinations of recipes for automations, I also like the user interface and email design tools, it is a system very full business.
What do you dislike most about this product?
So far there is nothing specific that I can dislike about this tool, it offers a great service that adapts very well to all our needs.
What recommendations would you give to someone considering this product?
When it comes to CRM and email marketing tools, ActiveCampaign is our preferred tool and the one we highly recommend, it is easy to use and has a lot of functionalities, I love the price and the ease of use of this software.
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Transparent
