What is ActiveCampaign?

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Customer Relationship Management - Midmarket category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

88 Likeliness to Recommend

3
Since last award

96 Plan to Renew

4
Since last award

86 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

4% Negative
0% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Includes Product Enhancements
  • Helps Innovate

Feature Ratings

Average 83

Marketing Management

86

Lead Management

86

Sales Management

84

Activity and Workflow Management

84

Account and Contact Management

83

Collaboration

83

Quote Contract and Proposal

82

Customer Service Management

82

Analytics and Reporting

81

Telephony and Call Center Management

80

Mobile

77

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Product Strategy and Rate of Improvement

85

Ease of Data Integration

85

Quality of Features

85

Availability and Quality of Training

85

Breadth of Features

84

Business Value Created

84

Ease of IT Administration

84

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

79

ActiveCampaign Reviews

Vani S.

  • Role: Operations
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Time saving and super efficient!

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign successfully helped our business to engage with customers with the help of their automation marketing. Its very user friendly, and myself could customize how the mails should look like. It tremendously helped our business build new customer relationships!

What is your favorite aspect of this product?

The ease of using the product. Its very friendly and not too complicated. Their support team is readily available to guide thriugh any roadblocks!

What do you dislike most about this product?

There are other softwares which are ore affordable to use that provide full scale automation

What recommendations would you give to someone considering this product?

I would recommend to definitely first try their trial version (which is free of cost for upto 100 contacts). This gives a basic understanding of the product which will help ypu understand if its suitable for you or not. I believe ActiveCampaign's basic version has not too many features, so if youre looking for a full scale automation and features, opt for enterprise version.

Pros

  • Effective Service
  • Caring
  • Respectful
  • Fair

Cons

  • Under Delivered

Iñaki Z.

  • Role: C-Level
  • Industry: Education
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jul 2021

Muy buen producto para marketing automation

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

Facilidad precio y posibilidades

What is your favorite aspect of this product?

Los workflows tan sencillos

What do you dislike most about this product?

Creo que nada en especial todo es ok

What recommendations would you give to someone considering this product?

Precio y funcionalidad

Pros

  • Inspires Innovation
  • Caring
  • Over Delivered
  • Transparent

Cons

  • Less Effective Service
  • Vendor Friendly Policies

Lisa R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

Platform to automate emails

Likeliness to Recommend

8 /10

What differentiates ActiveCampaign from other similar products?

This is a state-of-the-art sales communication and control program, it is reliable and does not have a steep learning curve, the drag and drop function to create the drip campaign is amazing, it has all the functions I need without being too much difficult to use, one of the best features is that the automation features in Active Campaign save us a lot of time, it also integrates seamlessly with other things I use and is powerful and reliable, it also provides us with an incredible depth of information to use in our marketing and sales funnels.

What is your favorite aspect of this product?

I like that I can add contact notes and send messages directly to my contacts with email open tracking, even on the lower level pricing plan, I also love the automations and how easy they are to set up, I also enjoy the built-in tools that help me improve the quality of my emails, I can track user activity on these forms and more and integrate it directly into my email marketing scheme, I also love how easy it is to create email sequences It has a ton of features and can be integrated with almost all internet platforms, I also like that there are a variety of templates to choose from, which makes creating an eye-catching email a breeze.

What do you dislike most about this product?

I don't like that some elements cannot be customized, for example I cannot embed videos in emails, nor can I choose from a wide variety of font types or sizes.

What recommendations would you give to someone considering this product?

It really is a long term email marketing solution and they will allow you to tailor your marketing and maximize your sales, it has all the features I need for my business and it is affordable in price, it is ideal for businesses that want to take advantage of their email list.

Pros

  • Trustworthy
  • Unique Features
  • Inspires Innovation
  • Caring

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