What is ActiveCampaign?
It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
3
Since last award
96 Plan to Renew
4
Since last award
86 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love ActiveCampaign?
Pros
- Acts with Integrity
- Transparent
- Includes Product Enhancements
- Helps Innovate
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Marketing Management
Lead Management
Sales Management
Activity and Workflow Management
Account and Contact Management
Collaboration
Quote Contract and Proposal
Customer Service Management
Analytics and Reporting
Telephony and Call Center Management
Mobile
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Quality of Features
Availability and Quality of Training
Breadth of Features
Business Value Created
Ease of IT Administration
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Email Marketing
Score 9.0
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Marketing Automation - B2B
Score 8.9
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Marketing Automation - B2C
Score 8.9
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Sales Engagement Platforms
Score 8.9
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Customer Relationship Management - Small Business
Score 7.7
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ActiveCampaign Reviews
Vani S.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2021
Time saving and super efficient!
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
ActiveCampaign successfully helped our business to engage with customers with the help of their automation marketing. Its very user friendly, and myself could customize how the mails should look like. It tremendously helped our business build new customer relationships!
What is your favorite aspect of this product?
The ease of using the product. Its very friendly and not too complicated. Their support team is readily available to guide thriugh any roadblocks!
What do you dislike most about this product?
There are other softwares which are ore affordable to use that provide full scale automation
What recommendations would you give to someone considering this product?
I would recommend to definitely first try their trial version (which is free of cost for upto 100 contacts). This gives a basic understanding of the product which will help ypu understand if its suitable for you or not. I believe ActiveCampaign's basic version has not too many features, so if youre looking for a full scale automation and features, opt for enterprise version.
Pros
- Effective Service
- Caring
- Respectful
- Fair
Cons
- Under Delivered
Iñaki Z.
- Role: C-Level
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Muy buen producto para marketing automation
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
Facilidad precio y posibilidades
What is your favorite aspect of this product?
Los workflows tan sencillos
What do you dislike most about this product?
Creo que nada en especial todo es ok
What recommendations would you give to someone considering this product?
Precio y funcionalidad
Pros
- Inspires Innovation
- Caring
- Over Delivered
- Transparent
Cons
- Less Effective Service
- Vendor Friendly Policies
Lisa R.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2021
Platform to automate emails
Likeliness to Recommend
What differentiates ActiveCampaign from other similar products?
This is a state-of-the-art sales communication and control program, it is reliable and does not have a steep learning curve, the drag and drop function to create the drip campaign is amazing, it has all the functions I need without being too much difficult to use, one of the best features is that the automation features in Active Campaign save us a lot of time, it also integrates seamlessly with other things I use and is powerful and reliable, it also provides us with an incredible depth of information to use in our marketing and sales funnels.
What is your favorite aspect of this product?
I like that I can add contact notes and send messages directly to my contacts with email open tracking, even on the lower level pricing plan, I also love the automations and how easy they are to set up, I also enjoy the built-in tools that help me improve the quality of my emails, I can track user activity on these forms and more and integrate it directly into my email marketing scheme, I also love how easy it is to create email sequences It has a ton of features and can be integrated with almost all internet platforms, I also like that there are a variety of templates to choose from, which makes creating an eye-catching email a breeze.
What do you dislike most about this product?
I don't like that some elements cannot be customized, for example I cannot embed videos in emails, nor can I choose from a wide variety of font types or sizes.
What recommendations would you give to someone considering this product?
It really is a long term email marketing solution and they will allow you to tailor your marketing and maximize your sales, it has all the features I need for my business and it is affordable in price, it is ideal for businesses that want to take advantage of their email list.
Pros
- Trustworthy
- Unique Features
- Inspires Innovation
- Caring