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Emotional Footprint Awards 2023

Customer Relationship Management - Midmarket


SoftwareReviews names Agile CRM, ConvergeHub, NetSuite CRM, ActiveCampaign, Nimble, and SugarCRM as Customer Relationship Management - Midmarket Emotional Footprint Award Winners.


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Customer Relationship Management - Midmarket

Emotional Footprint Awards

SoftwareReviews Emotional Footprint Awards evaluate and rank products based on emotional response ratings from IT and business professionals. Using our Emotional Footprint methodology, we aggregate emotional footprint scores across 26 dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.

Emotional Footprint Awards are proudly founded in 100% user review data and are free of traditional “magical” components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

Read The In-Depth Report

See how each vendor stacks up across each of the 26 dimensions and our thorough evaluation of vendor capabilities, product features, and overall satisfaction.

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30+ pages

Measuring Emotional Footprint

Emotional Footprint is scored using our “Net Emotional Footprint” Index. This index tracks responses across 26 dimensions of emotional footprint that span 5 categories: Purchasing, Service Experience, Product Impact, Vendor Strategy, and Conflict Resolution. Then, the following calculation is done across this index:

% of Positive Reviews - % of Negative Reviews

For clarity, the total percentage of positive, neutral, and negative ratings is shown for each vendor as well.

Emotional Footprint Leaders


ConvergeHub Inc

ConvergeHub

ConvergeHub offers a customer relationship management (CRM) and sales and marketing automation system for small and midsize businesses. With it, businesses can store contact lists, build and run targeted campaigns and manage sales activities and leads.

9.3

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

91

Value Index

VALUE INDEX

0% Negative 95% Positive
Badge Winner
35Reviews

Agile CRM

Agile CRM

Agile CRM is a fully integrated sales, marketing and service suite – an All-in-One CRM for small businesses with full sales, marketing and service automation functionality. Agile CRM is the comprehensive, end-to-end CRM that delivers sales, marketing and support automation to help small and medium businesses manage all parts of a customer journey, from a single platform, in order to drive sustainable, scalable growth.

9.2

CX Score

CX
Score

+92

Net Emotional Footprint

Net Emotional
Footprint

93

Value Index

VALUE INDEX

2% Negative 94% Positive
Badge Winner
26Reviews

NetSuite

NetSuite CRM

NetSuite Customer Relationship Management (CRM) software is the only cloud solution that delivers a real-time 360-degree view of your customer. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle from lead through to opportunity, sales order, fulfillment, renewal, upsell, cross-sell, and support. In addition to traditional CRM capabilities like SFA, customer support and marketing automation, NetSuite CRM delivers quotes, order management, commissions, sales forecasting and integrated Ecommerce capabilities.

9.2

CX Score

CX
Score

+95

Net Emotional Footprint

Net Emotional
Footprint

89

Value Index

VALUE INDEX

0% Negative 95% Positive
Badge Winner
42Reviews

ActiveCampaign

ActiveCampaign

It is a All-in-one marketing platform where the business grows, and saves time with a seamless experience. It is done through 3 main categories Email marketing, Marketing automation and Sales & CRM.

9.1

CX Score

CX
Score

+94

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

1% Negative 95% Positive
Badge Winner
29Reviews

Nimble Inc

Nimble

Nimble is a simple, intelligent sales force automation and social CRM solution for small and midsize businesses. It automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms. In addition to contact management and pipeline management features such as deal tracking, tasks and alerts, Nimble includes integrated social listening to keep customer profiles updated. This allows businesses to track which contacts are mentioning, following or engaging with them, or who are celebrating milestones.

8.8

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

1% Negative 92% Positive
Badge Winner
57Reviews

SugarCRM

SugarCRM

At Sugar, we know that things work differently at an enterprise scale. Leverage Enterprise’s core capabilities as a baseline for highly tailored applications. Orchestrate complicated, multi-user and multi-system processes. With Enterprise, Sugar provides the tools to adapt your CRM to your business.

8.8

CX Score

CX
Score

+91

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

1% Negative 92% Positive
Badge Winner
107Reviews

Other Evaluated Vendors


Pipeliner

Pipeliner CRM

Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly which drives high adoption rates and faster ROI. Plus users can easily customize what they see to make the system their own.

8.7

CX Score

CX
Score

+90

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

3% Negative 93% Positive
44Reviews

Sage Group

Sage CRM

Sage CRM provides sales teams with powerful tools and quick access to the information they need to manage and progress leads and opportunities. It is helping thousands of small and medium sized businesses across the globe automate their sales process. And Sage CRM gives you and your sales team detailed account and pipeline information so you can close deals faster.

8.7

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

3% Negative 91% Positive
74Reviews

monday.com

monday.com

A tool that works for you, Not the other way around. monday.com is a tool that transforms the way teams work together. Our mission is to help teams build a culture of transparency, empowering everyone to achieve more and be happier at work. We're obsessed with building an excellent product, and our goal is to create a tool that people will love to use—one that’s fast, beautiful, responsive, and makes your life easier.

8.7

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

87

Value Index

VALUE INDEX

4% Negative 92% Positive
38Reviews

Zoho

Zoho CRM

Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline. Identify trends, spot opportunities, increase efficiency, and reduce costs with the right answers, right now.

8.7

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

2% Negative 91% Positive
153Reviews

Salesforce.com Inc

Salesforce Sales Cloud Professional

The all-new Sales Cloud CRM software allows you to be more efficient, more productive, more everything than ever before as it allows you to close more deals, accelerate productivity, get more leads and make more insightful decisions.

8.7

CX Score

CX
Score

+87

Net Emotional Footprint

Net Emotional
Footprint

86

Value Index

VALUE INDEX

2% Negative 89% Positive
60Reviews

Salesforce.com Inc

Salesforce Essentials

Sell more at record speed with Sales Cloud Essentials — and leave data entry in the dust. With Salesforce, speed, intelligence, and personalization doesn't stop at the desktop. Access and update your data anytime with the Salesforce mobile app. Easily follow up on leads, identify key contacts, and more. See an easy, customizable view of of all your sales details in Lightning, the latest version of Salesforce.

8.6

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

3% Negative 91% Positive
37Reviews

SAP

SAP CRM

Provide marketing, sales, and service professionals with complete customer intelligence to manage relationships and customer-related processes. Our customer relationship management products enable you to define customers based on their industry and personalize the customer experience.

8.6

CX Score

CX
Score

+88

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 91% Positive
76Reviews

Marketcircle

Daylite

Daylite helps you and your team to manage more clients, close more deals, and finish more projects. Daylite is available exclusively for Mac, iPhone, and iPad and works seamlessly with many of the built-in Apple apps such as Apple Contacts, Apple Calendar, Apple Mail, Siri, Notification Centre, and more!

8.6

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

88

Value Index

VALUE INDEX

4% Negative 87% Positive
41Reviews

vtiger

Vtiger One

Grow sales, improve marketing ROI, and deliver great customer service with the all-in-one CRM that grows with your business.

8.5

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

3% Negative 89% Positive
27Reviews

Freshworks

Freshsales

Personalize engagement, shorten your sales cycle, and grow your business with Freshsales

8.5

CX Score

CX
Score

+89

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

1% Negative 90% Positive
77Reviews

Copper

Copper

A Google-recommended CRM, Copper integrates and works seamlessly with your Gmail, Calendar and Drive so you never have to switch tabs to add contacts, track emails, find files and manage tasks in your marketing and sales process.

8.5

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

84

Value Index

VALUE INDEX

3% Negative 89% Positive
77Reviews

Pipedrive

Pipedrive Sales

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson’s point of view. Inspired by proven methods of experienced sales people, Pipedrive engineers developed a platform that helps salespeople and teams focus on learning and repeating their most effective process to close deals. By bringing together the tools and data, the platform focuses sales professionals on fundamentals to advance deals through their pipelines. Pipedrive's goal is to make sales success inevitable - for individual sales people and teams.

8.4

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

83

Value Index

VALUE INDEX

3% Negative 89% Positive
201Reviews

Insightly , Inc.

Insightly CRM

We designed Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

8.4

CX Score

CX
Score

+86

Net Emotional Footprint

Net Emotional
Footprint

82

Value Index

VALUE INDEX

4% Negative 90% Positive
55Reviews

HubSpot

HubSpot Sales Hub

Hubspot Sales Hub eliminates friction by bringing all your tools and data together on one easy-to-use, powerful CRM platform your whole team will love. Now you’re freed up to focus on what really matters: your customers.

8.4

CX Score

CX
Score

+83

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

4% Negative 87% Positive
117Reviews

Microsoft Corporation

Microsoft Dynamics 365 Sales (CRM) Professional

Dynamics 365 Sales, Professional, helps you close more deals by knowing your customers better and having sales information readily available to make informed decisions faster.

8.4

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

85

Value Index

VALUE INDEX

3% Negative 85% Positive
58Reviews

Really Simple Systems Ltd.

Really Simple Systems

“Really Simple Systems CRM helps you work smarter by managing and tracking your sales leads and customers, letting you get on with growing your business. Designed for small and mid-sized organizations yet also perfect for larger teams, our CRM is super-easy to set up and simple to use. There’s a customizable Sales CRM, plus options for Marketing and Service tools and further integrations - so everything is in one place, enabling great team collaboration and customer relationships that drive sales growth.”

8.3

CX Score

CX
Score

+85

Net Emotional Footprint

Net Emotional
Footprint

81

Value Index

VALUE INDEX

2% Negative 87% Positive
75Reviews

Maximizer

Maximizer CRM

How well do you know your customers? Imagine having a single place to track and share everything you know about each one; from their history and interests, to all your communications, documents and more. MaximizerCRM gives you the tools to drive satisfaction, loyalty and customer champions.

8.1

CX Score

CX
Score

+82

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

5% Negative 87% Positive
27Reviews

Zendesk

Zendesk Sell

Zendesk Sell (formerly Base) is sales force automation software to enhance productivity, processes, and pipeline visibility for sales teams. Legacy sales management tools are often clunky and difficult to use, but Zendesk Sell is simple and designed to keep reps selling. Sell eliminates the friction from deal updates so reps and management are always able to access, analyze, and collaborate on relevant deal data.

8.0

CX Score

CX
Score

+80

Net Emotional Footprint

Net Emotional
Footprint

80

Value Index

VALUE INDEX

6% Negative 86% Positive
58Reviews

For the full press release, click here. For the full list of vendors in this space, click here.

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