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Data Quadrant Awards 2023

Website Analytics


SoftwareReviews names Mixpanel, HubSpot Marketing Hub, Google Analytics, Amplitude Analytics, Hotjar, and Semrush as Website Analytics Data Quadrant Award Winners.


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Website Analytics

Data Quadrant

Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.

The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

Read The In-Depth Report

A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.

  • user satisfaction rankings
  • |
  • vendor capability comparisons
  • |
  • business value scores
  • |
  • individual feature evaluations
  • |
  • emotional connection to products
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30+ pages

Website Analytics Data Quadrant

Note The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset

Evaluate the Complete

Software Experience

When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.

Product Features and Satisfaction

The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.

Vendor Experience and Capabilities

The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).

Gold Medalists


Mixpanel

Mixpanel

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

8.8

Composite
Score

Composite
Score

+96

Emotional
Footprint

Emotional
Footprint

90%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
20Reviews

HubSpot

HubSpot Marketing Hub

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

8.8

Composite
Score

Composite
Score

+93

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
57Reviews

Google

Google Analytics

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

8.8

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

91%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
438Reviews

Amplitude

Amplitude Analytics

Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.

8.8

Composite
Score

Composite
Score

+92

Emotional
Footprint

Emotional
Footprint

92%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
17Reviews

Hotjar

Hotjar

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

8.7

Composite
Score

Composite
Score

+95

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
22Reviews

Semrush

Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush

8.7

Composite
Score

Composite
Score

+91

Emotional
Footprint

Emotional
Footprint

89%

Likeliness to
Recommend

Likeliness
to Recommend

Badge Winner
30Reviews

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub

Badge Winner

Breadth of Features

HubSpot Marketing Hub

Badge Winner

Business Value Created

Semrush

Badge Winner

Ease of Customization

Adobe Analytics

Badge Winner

Ease of Data Integration

Mixpanel

Badge Winner

Ease of IT Administration

Hotjar

Badge Winner

Ease of Implementation

Amplitude Analytics

Badge Winner

Product Strategy and Rate of Improvement

Amplitude Analytics

Badge Winner

Quality of Features

HubSpot Marketing Hub

Badge Winner

Usability and Intuitiveness

Mixpanel

Badge Winner

Vendor Support

Hotjar

Badge Winner

Vendor Capability Awards


Availability and Quality of Training

HubSpot Marketing Hub


Breadth of Features

HubSpot Marketing Hub


Business Value Created

Semrush


Ease of Customization

Adobe Analytics


Ease of Data Integration

Mixpanel


Ease of IT Administration

Hotjar


Ease of Implementation

Amplitude Analytics


Product Strategy and Rate of Improvement

Amplitude Analytics


Quality of Features

HubSpot Marketing Hub


Usability and Intuitiveness

Mixpanel


Vendor Support

Hotjar


Other Evaluated Vendors


Adobe Systems

Adobe Analytics

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

8.5

Composite
Score

Composite
Score

+89

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

85Reviews

MouseStats

MouseStats

There are lots of great analytic products out there to measure success, but none of them will tell you “how” to become victorious, but MouseStats will.

8.4

Composite
Score

Composite
Score

+94

Emotional
Footprint

Emotional
Footprint

80%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Mouseflow

Mouseflow

Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.

8.3

Composite
Score

Composite
Score

+82

Emotional
Footprint

Emotional
Footprint

88%

Likeliness to
Recommend

Likeliness
to Recommend

36Reviews

Heap, Inc.

Heap

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

8.2

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

87%

Likeliness to
Recommend

Likeliness
to Recommend

15Reviews

Elastic

Elastic Cloud

Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.

8.1

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

29Reviews

Alexa

Alexa

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

8.0

Composite
Score

Composite
Score

+84

Emotional
Footprint

Emotional
Footprint

83%

Likeliness to
Recommend

Likeliness
to Recommend

25Reviews

For the full list of vendors in this space, click here.

About Gold Medal Awards and Software Reports

SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.

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