Data Quadrant Awards 2023
Website Analytics
SoftwareReviews names Mixpanel, HubSpot Marketing Hub, Google Analytics, Amplitude Analytics, Hotjar, and Semrush as Website Analytics Data Quadrant Award Winners.
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Website Analytics
Data Quadrant
Data Quadrants are proudly founded in 100% user review data and are free of traditional "magical" components such as market presence and analyst opinion, which are opaque in nature and may be influenced by vendor pressure, financial or otherwise.
The SoftwareReviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals. The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.
Read The In-Depth Report
A thorough evaluation and ranking of all software in an individual category to compare software across every dimension.
- user satisfaction rankings
- |
- vendor capability comparisons
- |
- business value scores
- |
- individual feature evaluations
- |
- emotional connection to products
30+ pages
Note Software product placement is based on the scores provided by users, recency of the reviews, and review volume. Axes are dynamically adjusted based on the minimum and maximum values in the data set.
Evaluate the Complete
Software Experience
When distilled down, the software experience is shaped by both the experience with the software and the relationship with the vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of the product and helps identify vendors that can deliver on both.
Product Features and Satisfaction
The satisfaction is captured in the overall satisfaction score, which is driven by the likelihood of users to recommend the software, combined with user satisfaction across top product features.
Vendor Experience and Capabilities
The vendor relationship is calculated in a weighted average of the satisfaction scores tied to vendor capabilities (e.g. software implementation, training, customer support, product roadmap) as well as emotional response ratings toward the vendor (e.g. trustworthy, respectful, fair).
Gold Medalists
Mixpanel
Mixpanel
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
8.8
Composite
Score
Composite
Score
+96
Emotional
Footprint
Emotional
Footprint
90%
Likeliness to
Recommend
Likeliness
to Recommend
HubSpot
HubSpot Marketing Hub
From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
8.8
Composite
Score
Composite
Score
+93
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Google Analytics
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
8.8
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
91%
Likeliness to
Recommend
Likeliness
to Recommend
Amplitude
Amplitude Analytics
Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.
8.8
Composite
Score
Composite
Score
+92
Emotional
Footprint
Emotional
Footprint
92%
Likeliness to
Recommend
Likeliness
to Recommend
Hotjar
Hotjar
Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.
8.7
Composite
Score
Composite
Score
+95
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Semrush
Semrush
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 808 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 20 billion keywords - Over 7 million users who have tried Semrush
8.7
Composite
Score
Composite
Score
+91
Emotional
Footprint
Emotional
Footprint
89%
Likeliness to
Recommend
Likeliness
to Recommend
Vendor Capability Awards
Availability and Quality of Training
HubSpot Marketing Hub
Breadth of Features
HubSpot Marketing Hub
Business Value Created
Semrush
Ease of Customization
Adobe Analytics
Ease of Data Integration
Mixpanel
Ease of IT Administration
Hotjar
Ease of Implementation
Amplitude Analytics
Product Strategy and Rate of Improvement
Amplitude Analytics
Quality of Features
HubSpot Marketing Hub
Usability and Intuitiveness
Mixpanel
Vendor Support
Hotjar
Vendor Capability Awards
Availability and Quality of Training
HubSpot Marketing Hub
Breadth of Features
HubSpot Marketing Hub
Business Value Created
Semrush
Ease of Customization
Adobe Analytics
Ease of Data Integration
Mixpanel
Ease of IT Administration
Hotjar
Ease of Implementation
Amplitude Analytics
Product Strategy and Rate of Improvement
Amplitude Analytics
Quality of Features
HubSpot Marketing Hub
Usability and Intuitiveness
Mixpanel
Vendor Support
Hotjar
Other Evaluated Vendors
Adobe Systems
Adobe Analytics
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
8.5
Composite
Score
Composite
Score
+89
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
MouseStats
MouseStats
There are lots of great analytic products out there to measure success, but none of them will tell you “how” to become victorious, but MouseStats will.
8.4
Composite
Score
Composite
Score
+94
Emotional
Footprint
Emotional
Footprint
80%
Likeliness to
Recommend
Likeliness
to Recommend
Mouseflow
Mouseflow
Mouseflow lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site. This is done by session replay, heatmap and track of all clicks, mouse movements, scrolls, engagement, form fills and much more.
8.3
Composite
Score
Composite
Score
+82
Emotional
Footprint
Emotional
Footprint
88%
Likeliness to
Recommend
Likeliness
to Recommend
Heap, Inc.
Heap
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
8.2
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
87%
Likeliness to
Recommend
Likeliness
to Recommend
Elastic
Elastic Cloud
Elastic Cloud is the best way to consume all of Elastic's products across any cloud. Easily deploy in your favorite public cloud, or in multiple clouds, and extend the value of Elastic with cloud-native features. Accelerate results that matter, securely and at scale.
8.1
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
Alexa
Alexa
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
8.0
Composite
Score
Composite
Score
+84
Emotional
Footprint
Emotional
Footprint
83%
Likeliness to
Recommend
Likeliness
to Recommend
For the full list of vendors in this space, click here.
About Gold Medal Awards and Software Reports
SoftwareReviews Gold Medal Awards recognize outstanding vendors in the technology marketplace as evaluated by their users. Gold Medals are the capstone of an in-depth software evaluation report, and awarded using a proprietary, transparent methodology based on a composite satisfaction score that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The Net Emotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).
Software Reports present comprehensive evaluations of software vendors on the above elements. Software buyers can use this data to make more informed, data-driven software purchasing and renewal decisions.
