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Heap Logo
Heap, Inc.

Heap

7.5 / 10
Category
Heap
7.5 / 10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details


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Awards & Recognition

Heap won the following awards in the Website Analytics category

Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

88 Likeliness to Recommend

95 Plan to Renew

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative
10% Neutral
90% Positive

Pros

  • Respectful
  • Enables Productivity
  • Efficient Service
  • Trustworthy

Feature Ratings

Average 84

Data Visualization

86

Audience Segmentation

85

Conversion Analysis

84

Device and Browser Analytics

84

Paid Search Integration

84

Audience Demographics

83

API Framework

81

Customer Journey Modelling

81

Search Engine Optimization

79

Social Media Analytics

76

Customer Value Analysis

76

Vendor Capability Ratings

Average 80

Ease of IT Administration

100

Business Value Created

95

Ease of Customization

95

Availability and Quality of Training

90

Breadth of Features

90

Ease of Implementation

88

Ease of Data Integration

81

Quality of Features

81

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

76

Vendor Support

76

Heap Reviews

Loana A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Innovative User Interaction Analysis

Likeliness to Recommend

9 / 10

What differentiates Heap from other similar products?

Heap is an excellent option for observing and studying user activities on websites. Though it has minor issues, it provides exceptional benefits for the optimization process. Heap stands out in a crowded market thanks to its unique innovations. Its capability to watch user interactions without predetermined events makes it a revolutionary tool. Unlike other programs, Heap provides a holistic view of user behavior, allowing for more nuanced optimization strategies.

What is your favorite aspect of this product?

What I appreciate most about Heap is its user-friendly interface. Today, time is of the essence, and Heap streamlines the process of data analysis. The visual representation of user flows and the simplicity of creating custom events make it a joy to work with. Moreover, when combined with other analytics tools, Heap becomes even more useful.

What do you dislike most about this product?

However, the software could benefit from some upgrades to enhance its functionality. For instance, integrating real-time collaboration tools and expanding reporting capabilities would make it an even more powerful tool for analysts. Occasional delays in processing data have caused real-time decision-making issues. Nevertheless, the benefits of Heap's analysis outweigh any challenges.

What recommendations would you give to someone considering this product?

The program provides unparalleled insights into identifying weak points in the conversion funnel and suggesting optimization strategies, making it a valuable asset. For those who take the time to learn its features, Heap's most outstanding aspect is its capability to monitor user interactions without pre-established events. Heap detects deficiencies in the conversion funnel and offers practical suggestions for improvement.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Dhruv B.

  • Role: Information Technology
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

Great tool for a business with a builder attitude

Likeliness to Recommend

10 / 10

What differentiates Heap from other similar products?

Its ability to no code connect tables to the data warehouse (S3 and Redshift) so that an analyst can run end to end analytics independently.

What is your favorite aspect of this product?

Its ability to provide highly efficient answers to deep dive questions

What do you dislike most about this product?

It does not have exit rate metric

What recommendations would you give to someone considering this product?

This is an amazing tool that if you are a technical person, will love it!!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Heather K.

  • Role: Information Technology
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Easy to use product!

Likeliness to Recommend

8 / 10

What differentiates Heap from other similar products?

Heap's auto-capture capabilities means there's less work on the front-end. You don't need to know everything you want to know/capture prior to deployment, which saves time.

What is your favorite aspect of this product?

My favorite aspect is the simple UI.

What do you dislike most about this product?

Their journey analysis feature is my least favorite.

What recommendations would you give to someone considering this product?

Try it out if you can and talk to others with the product.

Pros

  • Trustworthy
  • Caring
  • Respectful
  • Fair

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