What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
95 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Respectful
- Enables Productivity
- Efficient Service
- Trustworthy
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Visualization
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Paid Search Integration
Audience Demographics
API Framework
Customer Journey Modelling
Search Engine Optimization
Social Media Analytics
Customer Value Analysis
Vendor Capability Ratings
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Breadth of Features
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Vendor Support
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Heap Reviews
Loana A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Innovative User Interaction Analysis
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap is an excellent option for observing and studying user activities on websites. Though it has minor issues, it provides exceptional benefits for the optimization process. Heap stands out in a crowded market thanks to its unique innovations. Its capability to watch user interactions without predetermined events makes it a revolutionary tool. Unlike other programs, Heap provides a holistic view of user behavior, allowing for more nuanced optimization strategies.
What is your favorite aspect of this product?
What I appreciate most about Heap is its user-friendly interface. Today, time is of the essence, and Heap streamlines the process of data analysis. The visual representation of user flows and the simplicity of creating custom events make it a joy to work with. Moreover, when combined with other analytics tools, Heap becomes even more useful.
What do you dislike most about this product?
However, the software could benefit from some upgrades to enhance its functionality. For instance, integrating real-time collaboration tools and expanding reporting capabilities would make it an even more powerful tool for analysts. Occasional delays in processing data have caused real-time decision-making issues. Nevertheless, the benefits of Heap's analysis outweigh any challenges.
What recommendations would you give to someone considering this product?
The program provides unparalleled insights into identifying weak points in the conversion funnel and suggesting optimization strategies, making it a valuable asset. For those who take the time to learn its features, Heap's most outstanding aspect is its capability to monitor user interactions without pre-established events. Heap detects deficiencies in the conversion funnel and offers practical suggestions for improvement.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Dhruv B.
- Role: Information Technology
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Great tool for a business with a builder attitude
Likeliness to Recommend
What differentiates Heap from other similar products?
Its ability to no code connect tables to the data warehouse (S3 and Redshift) so that an analyst can run end to end analytics independently.
What is your favorite aspect of this product?
Its ability to provide highly efficient answers to deep dive questions
What do you dislike most about this product?
It does not have exit rate metric
What recommendations would you give to someone considering this product?
This is an amazing tool that if you are a technical person, will love it!!
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Heather K.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Easy to use product!
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap's auto-capture capabilities means there's less work on the front-end. You don't need to know everything you want to know/capture prior to deployment, which saves time.
What is your favorite aspect of this product?
My favorite aspect is the simple UI.
What do you dislike most about this product?
Their journey analysis feature is my least favorite.
What recommendations would you give to someone considering this product?
Try it out if you can and talk to others with the product.
Pros
- Trustworthy
- Caring
- Respectful
- Fair