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Heap, Inc.

Heap

Composite Score

6.6 /10

CX Score

6.6 /10

23 Reviews Write a Review

Claim Software

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

1
Since last award

100 Plan to Renew

71 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

21% Neutral

79% Positive

Pros

Acts with Integrity
Reliable
Enables Productivity
Respectful

Cons

Under Delivered
Leverages Incumbent Status

Feature Ratings

Average 74

Analytics and Reporting

Data Integrity

Marketing Analytics

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Audience Segmentation

API Framework

Device and Browser Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 75

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Business Value Created

Also Featured in...

Website Analytics

Score 7.5

View Heap in this category (opens in a new tab)

Digital Analytics

Score 7.1

View Heap in this category (opens in a new tab)

Heap Reviews

Heather K.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.

What is your favorite aspect of this product?

My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.

What do you dislike most about this product?

Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.

What recommendations would you give to someone considering this product?

Talk to people who use Heap. :)

Pros

Respectful
Continually Improving Product
Trustworthy
Effective Service

Heather K.

Role: Information Technology
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2026

Great Digital Analytics Tool!

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Autocapture is the big differentiator for us and the main reason for using. It requires very little from developers in order to have basic implementation.

What is your favorite aspect of this product?

It's super intuitive to use. The onboarding process is minimal.

What do you dislike most about this product?

I wish I could have more customization options for visualizations.

What recommendations would you give to someone considering this product?

See if you can do a trial so you can experience auto-capture, live data feed, define an event, and create a quick chart.

Pros

Caring
Saves Time
Respectful
Reliable

Cons

Charges for Enhancements

Itai N.

Role: Industry Specific Role
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Likeliness to Recommend

8 /10

Pros

Performance Enhancing
Enables Productivity
Caring
Respectful

Cons

Under Delivered

Heap

What is Heap?

Company Details

Need Assistance?

Awards & Recognition

Heap Ratings

84 Likeliness to Recommend

1 Since last award

100 Plan to Renew

71 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+73 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Also Featured in...

Website Analytics

Digital Analytics

Heap Reviews

Heather K.

Easy to use!

Likeliness to Recommend

Pros

Heather K.

Great Digital Analytics Tool!

Likeliness to Recommend

Pros

Cons

Itai N.

Likeliness to Recommend

Pros

Cons

1
Since last award

Feature Ratings

Analytics and Reporting

Data Integrity

Marketing Analytics

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Audience Segmentation

API Framework

Device and Browser Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Availability and Quality of Training

Ease of Data Integration

Ease of IT Administration

Ease of Customization

Ease of Implementation

Product Strategy and Rate of Improvement

Vendor Support

Quality of Features

Breadth of Features

Usability and Intuitiveness

Business Value Created