Product Analytics Software

Product Analytics

What is Product Analytics Software?

Product Analytics software monitors, collects, and reports data regarding user activity and behavior from device use including time spent, click-rate, user exit points, segmentation by user attributes, and device used which can be leveraged by organizations to gain insights into customer demographics, and product success.

Common Features

  • Analytics and Reporting
  • Data Analysis and Survey Function
  • Marketing Analytics
  • Mobile Functionality
  • Data Management
  • API Framework
  • Audience Segmentation
  • Conversion Analysis
  • Data Integrity
  • Data Warehousing
  • Device and Browser Analytics

Top Product Analytics Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

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Products: 13
Next Award: Jan 2025

Top Product Analytics Software 2024

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Composite Score
9.0 /10
CX Score
9.3 /10

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Pros

  • Trustworthy
  • Respectful
  • Helps Innovate
  • Continually Improving Product
Badge Winner
Badge Winner
Adobe Systems

Adobe Analytics

Composite Score
8.7 /10
CX Score
8.9 /10

It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.

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Pros

  • Enables Productivity
  • Continually Improving Product
  • Performance Enhancing
  • Inspires Innovation
Badge Winner
Badge Winner
Pendo.io, Inc.

Pendo

Composite Score
8.6 /10
CX Score
8.9 /10

Pendo is on a mission to elevate the world's experiences with software. Organizations around the world use Pendo to accelerate and deepen software product adoption.

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Pros

  • Reliable
  • Inspires Innovation
  • Helps Innovate
  • Caring
Badge Winner
Badge Winner
Composite Score
8.4 /10
CX Score
8.7 /10

Use Firebase products together to solve complex challenges and optimize your app experience. Personalize your onboarding flow, grow user engagement, or add new functionality with Firebase. Firebase provides detailed documentation and cross-platform SDKs to help you build and ship apps on Android, iOS, the web, C++, and Unity.

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Pros

  • Reliable
  • Enables Productivity
  • Helps Innovate
  • Performance Enhancing
Badge Winner
AppsFlyer

AppsFlyer

Composite Score
8.4 /10
CX Score
8.4 /10

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

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Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Efficient Service
Badge Winner
MoEngage Inc

MoEngage

Composite Score
8.1 /10
CX Score
8.2 /10

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

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Pros

  • Reliable
  • Enables Productivity
  • Caring
  • Respectful

Cons

  • Less Generous
Mixpanel

Mixpanel

Composite Score
8.1 /10
CX Score
8.3 /10

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

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Pros

  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation
  • Caring
Badge Winner
Badge Winner
Composite Score
7.9 /10
CX Score
8.0 /10

Intelligent insight into customer behavior. Allow your team to instantly answer both simple and complex questions—from measuring baseline metrics to understanding, exploring, learning and predicting what will happen next.

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Pros

  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity

Cons

  • Vendor's Interest First
Composite Score
7.9 /10
CX Score
8.0 /10

Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

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Pros

  • Client Friendly Policies
  • Altruistic
  • Appreciates Incumbent Status
  • Performance Enhancing
Kochava

Kochava

Composite Score
7.7 /10
CX Score
8.2 /10

Kochava's Unified Audience Platform provides precision, real-time omni-channel attribution that helps data-driven marketers measure and optimize their marketing for every customer journey. Kochava delivers what marketers need, when they need it, to establish customer identity and segment and activate audiences in a privacy-first world, leveraging data from the Kochava Collective for audience enrichment.

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Pros

  • Generous Negotitation
  • Effective Service
  • Altruistic
  • Trustworthy