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Pendo.io, Inc.

Pendo

Composite Score

7.6 /10

CX Score

8.0 /10

35 Reviews Write a Review

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What is Pendo?

Pendo is an all-in-one platform for breakthrough digital experiences. This integrated suite of product management and digital adoption tools brings analytics, in-app guides, and feedback into one place so you can make informed decisions, take action on your data, and drive business outcomes. Whether you build software, manage schools, or sell screwdrivers, Pendo improves the products your customers rely on.

Company Details

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Awards & Recognition

Pendo won the following awards in the Product Analytics category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Contract Negotiation
Conflict Resolution

Latest Award, 2025

2025 Data Quadrant Champion

2025

7 Top Rated Capabilities

5 Top Rated Features

2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

7 Top Rated Capabilities

7 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

Pendo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Pendo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Pendo?

5% Negative

0% Neutral

95% Positive

Pros

Reliable
Inspires Innovation
Helps Innovate
Caring

Feature Ratings

Average 80

Analytics and Reporting

Data Integrity

Data Warehousing

Audience Segmentation

Data Analysis and Survey Function

Device and Browser Analytics

Data Management

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 81

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration

Also Featured in...

Digital Adoption Platforms

Score 8.1

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Product Management

Score 7.9

View Pendo in this category (opens in a new tab)

Pendo Reviews

Anurag G.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

Great project but bit pricey

Likeliness to Recommend

8 /10

What differentiates Pendo from other similar products?

The features differentiates Pendo from others : Its focus on user adoption and engagement Its user friendly interface Comprehensive features and strong customer support

What is your favorite aspect of this product?

Pendo is particularly good at ensuring that user analytics and engagement tools are easily integrated into workflows or easily adopted by those employees not very familiar with technology. Contrary to other services, Unit converts user analysis into a wide array of features, such as product adoption rates, feedback, in-app nudging, and feature adoption tracking.

What do you dislike most about this product?

Despite the fact that Pendo is being used frequently by many users there are some cons which users have been experiencing, these include high charges been imposed on the tool and in most cases the Pendo tool offers limited options of customization unlike other similar tools that are available in the market and overall most of the engineered features of the tool are somehow complicated to be understood.

What recommendations would you give to someone considering this product?

Firstly define your needs, evaluate your budget, explore the free trial.

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Jenna H.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2024

Great product overall

Likeliness to Recommend

9 /10

What differentiates Pendo from other similar products?

Pendo had a long implementation process, but the value it provides is unquestioned. They have also really stepped up in CSM interactions and allowing us to engage with their product team on future roadmap roll outs.

What is your favorite aspect of this product?

The analytics it gathers, and the way it allows us to cater specific contents to different kinds of users and personas make it a huge value add.

What do you dislike most about this product?

Some of the metadata elements require engineering work to make them available, the survey functionality is incredibly limited.

What recommendations would you give to someone considering this product?

Its overall a great product, I have had a good experience and will definitely renew

Pros

Helps Innovate
Reliable
Enables Productivity
Inspires Innovation

Cons

Slower Product Innovation
Less Effective Service

Ashneet S.

Role: Information Technology
Industry: Healthcare
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2025

It is cost effective And easy to use!

Likeliness to Recommend

6 /10

What differentiates Pendo from other similar products?

Its ease of use as compared to others

What is your favorite aspect of this product?

It is cost effective

What do you dislike most about this product?

Nothing at this time

What recommendations would you give to someone considering this product?

Always ask for a fulsome product demo!

Pros

Reliable
Trustworthy
Inspires Innovation
Caring

Pendo

What is Pendo?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

Pendo Ratings

86 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Pendo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Digital Adoption Platforms

Product Management

Pendo Reviews

Anurag G.

Great project but bit pricey

Likeliness to Recommend

Pros

Jenna H.

Great product overall

Likeliness to Recommend

Pros

Cons

Ashneet S.

It is cost effective And easy to use!

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Data Integrity

Data Warehousing

Audience Segmentation

Data Analysis and Survey Function

Device and Browser Analytics

Data Management

Conversion Analysis

Marketing Analytics

API Framework

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Quality of Features

Breadth of Features

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Ease of Data Integration

Usability and Intuitiveness

Vendor Support

Ease of Customization

Ease of IT Administration