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AppsFlyer Logo Award Winner Product Badge
AppsFlyer

AppsFlyer

8.4 /10
Category
AppsFlyer
8.4 /10

What is AppsFlyer?

AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 10,000+ technology partners make better business decisions every day.

Company Details


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Awards & Recognition

AppsFlyer won the following awards in the Product Analytics category

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AppsFlyer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on AppsFlyer.

86 Likeliness to Recommend

94 Plan to Renew

75 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love AppsFlyer?

0% Negative
11% Neutral
89% Positive

Pros

  • Performance Enhancing
  • Reliable
  • Enables Productivity
  • Efficient Service

Feature Ratings

Average 82

Analytics and Reporting

87

Conversion Analysis

85

Data Integrity

84

Marketing Analytics

81

Data Analysis and Survey Function

81

Device and Browser Analytics

81

Data Management

80

Mobile Functionality

79

API Framework

78

Data Warehousing

78

Audience Segmentation

76

Vendor Capability Ratings

Average 78

Quality of Features

84

Usability and Intuitiveness

81

Business Value Created

79

Product Strategy and Rate of Improvement

79

Ease of Data Integration

78

Ease of Implementation

78

Breadth of Features

77

Vendor Support

76

Availability and Quality of Training

76

Ease of IT Administration

73

Ease of Customization

73

AppsFlyer Reviews

Kusum B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Overall Best product for mobile app campaigns

Likeliness to Recommend

8 /10

What differentiates AppsFlyer from other similar products?

It's advanced fraud prevention system differentiate it from other similar product. It helps brand owners to safeguard their marketing spends by detecting and preventing fraudulent activities.

What is your favorite aspect of this product?

My favourite aspect is deep linking features which enhances the user experience by directing the user to the specific content within an app.

What do you dislike most about this product?

Integration with other panel may result in discrepancy in numbers shown in appsflyer and other panel.

What recommendations would you give to someone considering this product?

I will definitely recommend this product to everyone related to mobile app marketing field. Appsflyer provides real time data which allows marketers to quickly analyse the performance of their campaigns.

Pros

  • Performance Enhancing
  • Efficient Service
  • Saves Time
  • Altruistic

Ravneesh k.

  • Role: Operations
  • Industry: Other
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

Mobile Measurement Platform with Strong Analytics.

Likeliness to Recommend

10 /10

What differentiates AppsFlyer from other similar products?

Comprehensive and reliable mobile attribution and marketing analytics platform that empowers businesses to optimize their marketing strategies effectively.

What is your favorite aspect of this product?

In-app event tracking and easy to use features.

What do you dislike most about this product?

Fetching reports sometimes takes longer than I expected.

What recommendations would you give to someone considering this product?

It's easy of use, customization dashboards are very useful ,fraud detection tool is very accurate, integration with ad-networks very easy and customer support is very fast and knowledgeable.

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Fair

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Appsflyer: easy UI, great attribution

Likeliness to Recommend

10 /10

What differentiates AppsFlyer from other similar products?

Appsflyer is a helpful tool for companies that have apps. It has many useful features that allow us to run experiments on the marketing side and measure our success using the Appsflyer dashboard. This saves us time and reduces our dependence on the analytics team. I use it every day to create reports and analyze different cost metrics like CPM and CPI. It also has a feature that prevents click fraud and helps us optimize our affiliate payouts.

What is your favorite aspect of this product?

As a content platform, we have a large number of organic and inorganic installs. Therefore, it is essential for us to carefully analyze each traffic source and eliminate any poor-performing sources. To do this, we use Appsflyer on a daily basis to monitor the performance of various affiliate partners, influencers, YouTubers, and traditional marketing channels such as Google and Facebook. We provide unique links to each influencer and observe the conversion rates down the funnel for each of them.

What do you dislike most about this product?

Using Appsflyer to track the number of installs for our app has become very expensive, as we are charged for both organic and inorganic installs. Additionally, we have found that the funnel and retention analysis provided by Appsflyer is not very accurate. The number of installs being tracked each day is increasing, further adding to our costs.

What recommendations would you give to someone considering this product?

Before deciding to use AppsFlyer for mobile app marketing, it's important to weigh its pros and cons and compare it with other options that may fit your specific needs better. Keep in mind that AppsFlyer may not be the best solution for everyone. So, carefully consider your options before making a decision.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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