Google

Google Analytics

9.0 /10

206 Reviews Write a Review

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What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

91 Likeliness to Recommend

100 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Respectful
Reliable
Performance Enhancing

Feature Ratings

Average 86

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Average 85

Breadth of Features

Ease of IT Administration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Ease of Implementation

Vendor Support

Also Featured in...

Website Analytics

Score 9.0

View Google Analytics in this category (opens in a new tab)

A/B Testing

Score 8.6

View Google Analytics in this category (opens in a new tab)

Customer Intelligence

Score 8.4

View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Giovani G.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2024

Google Analytics Is Dependable

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

I like the accuracy of Google Analytics. Google Analytics has been so effective.

What is your favorite aspect of this product?

I like the ease of use of Google Analytics. Google Analytics has been so powerful to use.

What do you dislike most about this product?

No dislikes for Google Analytics.

What recommendations would you give to someone considering this product?

I highly recommend Google Analytics.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

viren c.

Role: Information Technology
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2024

Fantastic product

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Integration with Google Ecosystem: Google Analytics is seamlessly integrated with other Google products, such as Google Ads, Search Console, and Data Studio. This integration allows for a cohesive workflow where users can manage advertising campaigns, analyze their performance, and generate reports all within the Google ecosystem. This is particularly beneficial for marketers who rely on Google platforms for SEO, PPC, and display advertising. Cost Effectiveness: Google Analytics offers a powerful free version that is sufficient for many small to medium-sized businesses. This makes it an accessible option for companies with limited budgets.

What is your favorite aspect of this product?

Rich Data Insights and Customizability: One of the most lauded aspects of Google Analytics is its ability to provide deep insights into website traffic and user behavior. Users can customize dashboards and reports to fit their specific needs, allowing for detailed analysis of data. This flexibility in configuring how data is displayed and what data is prioritized helps businesses of all sizes tailor the tool to their unique objectives.

What do you dislike most about this product?

Complexity and Learning Curve: Google Analytics can be overwhelming for new users or for those who are not deeply familiar with data analysis. The interface and the vast amount of data available can make it difficult for users to know where to start and how to extract the most valuable insights without significant training or experience. Limited Data Retention and Sampling: In the standard (free) version of Google Analytics, data is subject to sampling in certain scenarios for larger sites, which can affect the accuracy of reports. Additionally, the free version limits data retention to 26 months, which can be restrictive for long-term data a

Pros

Continually Improving Product
Enables Productivity
Unique Features
Respectful

Akhilesh S.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Apr 2024

A must tool for every website

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The tool has an in-depth analysis of how our customers interact across our websites and mobile applications throughout our entire lifecycle and at an affordable pricing

What is your favorite aspect of this product?

The tool comes with easy integrations with other tools like Google advertising and publishing tools to understand how to monetize the website content and, has a professional looking user interface which shows clearly the customer journey on the website and the most website pages they visit

What do you dislike most about this product?

There is a bigger learning curve to understand this tool because of the many software modules that one needs to understand on how to use them,

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool because it is easy and comes at a fair pricing to use

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Google Analytics Ratings

91 Likeliness to Recommend

100 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Google Analytics?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Giovani G.

Google Analytics Is Dependable

Likeliness to Recommend

Pros

viren c.

Fantastic product

Likeliness to Recommend

Pros

Akhilesh S.

A must tool for every website

Likeliness to Recommend

Pros

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1
Since last award

Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Marketing Analytics

Data Management

Audience Segmentation

Conversion Analysis

Data Analysis and Survey Function

Data Warehousing

Data Integrity

API Framework

Mobile Functionality

Vendor Capability Ratings

Breadth of Features

Ease of IT Administration

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Ease of Implementation

Vendor Support