Google Analytics
8.9 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

90 Likeliness to Recommend

98 Plan to Renew

91 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
4% Neutral
95% Positive

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Device and Browser Analytics

88

Audience Segmentation

87

Audience Demographics

87

Paid Search Integration

87

Conversion Analysis

87

Search Engine Optimization

86

Data Visualization

86

Customer Value Analysis

85

Customer Journey Modelling

84

Social Media Analytics

84

API Framework

82

Vendor Capability Ratings

Average 83

Quality of Features

95

Breadth of Features

94

Business Value Created

93

Ease of Data Integration

92

Ease of Implementation

92

Ease of IT Administration

92

Product Strategy and Rate of Improvement

92

Usability and Intuitiveness

91

Ease of Customization

89

Vendor Support

89

Availability and Quality of Training

87

Google Analytics Reviews

Prateek B.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic tool for SEO analysis

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google Analytics is seriously impressive compared to other tools out there. It's not just about tracking website traffic; it's a whole package deal. You can dig deep into user behaviour, optimize marketing efforts, and even integrate it seamlessly with other Google products like Ads and Search Console. What sets it apart is its user-friendliness and how it scales up for businesses of any size. It's not just for big players; startups can benefit just as much. Overall, it's like having a trusted ally in your corner, helping you make smarter decisions and grow your business.

What is your favorite aspect of this product?

One thing I really admire about Google Analytics is its versatility. It's not just limited to one function; it offers a diverse range of features that cater to different needs. Whether you're analysing website traffic, studying user behaviour, fine-tuning marketing campaigns, or integrating with other Google products, Google Analytics has a solution for you. Its adaptability and comprehensive toolkit make it an invaluable asset for businesses aiming to make informed decisions and succeed online.

What do you dislike most about this product?

Its complexity, especially for beginners. The abundance of features and options might overwhelm users who are new to analytics or have limited technical expertise.

What recommendations would you give to someone considering this product?

For those considering Google Analytics, I'd suggest starting with basic tutorials to grasp its fundamentals. Focus on key metrics relevant to your goals and gradually explore advanced features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Bartolo L.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Free to use but not so easy

Likeliness to Recommend

6 /10

What differentiates Google Analytics from other similar products?

Integration with Google Suite

What is your favorite aspect of this product?

Amount of data that can be visualized

What do you dislike most about this product?

No GDPR compliant

What recommendations would you give to someone considering this product?

Apply GDPR compliance features

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

Cons

  • Slower Product Innovation
  • Less Efficient Service
  • Vendor Friendly Policies

Nicolae R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Excellent platform for accurate data analysis.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Google Analytics allows us to track the performance of our websites thanks to the real-time data it provides. Its excellent security guarantees that neither our data nor those of our clients are compromised. It includes sophisticated features such as the ability to create new data and access raw data. However, the most attractive feature is the ability to share the extracted data. This allows harmony and communication at all times.

What is your favorite aspect of this product?

Their great ability to analyze data helps our ability to make sound decisions. It also has powerful reporting capabilities that allow us to export reports to multiple formats for sharing and can manage large volumes of data in a simple way.

What do you dislike most about this product?

The constant updating and experimentation of functions by developers generates some instability.

What recommendations would you give to someone considering this product?

Google Analytics is a special tool that will help you move forward by providing you with enough data and insights to improve your decision making and achieve your goals. It has great reports and charts that are easy to read and understand. It's easy to set up and you can start receiving data within hours.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons