What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
1
Since last award
100 Plan to Renew
1
Since last award
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Helps Innovate
- Respectful
- Continually Improving Product
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Management
Marketing Analytics
Audience Segmentation
Conversion Analysis
Data Analysis and Survey Function
Data Warehousing
Data Integrity
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Ease of Data Integration
Quality of Features
Breadth of Features
Availability and Quality of Training
Ease of IT Administration
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Customization
Vendor Support
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Google Analytics Reviews
Santosh M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted May 2024
Ease of use of product is great
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is easy to use by any users in the organization
What is your favorite aspect of this product?
I really love the usability of the overall product
What do you dislike most about this product?
I dislike few features like clear conversion analytics
What recommendations would you give to someone considering this product?
Easy to use to start any analytics for your company
Pros
- Unique Features
- Efficient Service
- Caring
- Respectful
Cons
- Vendor Friendly Policies
Sean W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Took a while for us to learn but great service!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Vast amount of analytics and reporting available from this service
What is your favorite aspect of this product?
we can track everything and get a clear overview of what is working
What do you dislike most about this product?
It took us a little while to get the hang of it
What recommendations would you give to someone considering this product?
It can be a little daunting to learn at first but its really a key part of our business now
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Nikolay V.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2024
Great toot for website analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Great tool has an in-depth analysis of how our customers interact across our websites and mobile applications
What is your favorite aspect of this product?
Google Analytics is a tool that comes with easy integrations with other tools which gives you ability to monetize the website content
What do you dislike most about this product?
The learning curve on how to use this tool could be a challenge
What recommendations would you give to someone considering this product?
Yes, I would recommend the tool because it is easy to use
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity