Mixpanel
8.3 / 10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

87 Likeliness to Recommend

91 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Inspires Innovation
  • Caring

Feature Ratings

Average 82

Analytics and Reporting

89

Device and Browser Analytics

87

Data Integrity

86

Data Analysis and Survey Function

84

Conversion Analysis

84

Audience Segmentation

83

Data Warehousing

83

API Framework

81

Data Management

80

Marketing Analytics

79

Mobile Functionality

77

Vendor Capability Ratings

Average 83

Availability and Quality of Training

100

Breadth of Features

100

Ease of Data Integration

100

Ease of Customization

96

Ease of IT Administration

96

Usability and Intuitiveness

92

Vendor Support

92

Quality of Features

89

Ease of Implementation

86

Product Strategy and Rate of Improvement

86

Business Value Created

85

Mixpanel Reviews

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

One Tool to Rule App & Web Data

Likeliness to Recommend

10 / 10

What differentiates Mixpanel from other similar products?

I've had a great experience with MixPanel so far. It gives us a detailed view of our users' behavior and how they interact with our product. We've tried other tools like Google Analytics, but MixPanel's event-based tracking gives us a better understanding of how people use our product. We can see the difference in usage behavior between power users and normal users, and we can track user retention and stickiness over time.

What is your favorite aspect of this product?

Mixpanel is a powerful tool that helps us gain valuable insights and improve our strategies. Although it takes some time to learn, once you get the hang of it, and it's very easy to use. The platform's strength lies in its comprehensive data analysis tools that enable us to analyze a lot of data in great detail. Additionally, Mixpanel's integration features are seamless and enhance its usefulness, making it a valuable tool in our toolkit.

What do you dislike most about this product?

We cannot easily master the use cases of MixPanel without putting in dedicated efforts and overcoming a steep learning curve to become familiar with its features and navigation process. It would be greatly appreciated if you could provide detailed documentation to help us understand how each feature distinguishes from the other.

What recommendations would you give to someone considering this product?

Mixpanel is a useful tool that helps businesses track and analyze user behavior in real-time. It offers detailed analytics capabilities, event tracking, and segmentation tools. Although it takes some time to learn, it can help optimize user experience and drive conversions.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Or N.

  • Role: Operations
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2023

Very good out of the box. Not flexible.

Likeliness to Recommend

6 / 10

What differentiates Mixpanel from other similar products?

The general use case is excellent. Out-of-the-box implementation. Big community.

What is your favorite aspect of this product?

Internal reports

What do you dislike most about this product?

Bad API. Not flexible. The technical support is not responsive enough. Expensive

What recommendations would you give to someone considering this product?

Make sure that the use case is supported.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Chandu P.

  • Role: Operations
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

Fantastic product

Likeliness to Recommend

10 / 10

What differentiates Mixpanel from other similar products?

Havent used other products, and after using mixpanel dont want to use any other

What is your favorite aspect of this product?

The ability to track the user journey

What do you dislike most about this product?

none, I like this product. very much

What recommendations would you give to someone considering this product?

maybe UI changes from time to time, or multiple UI options

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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