Mixpanel
8.0 /10

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details


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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative
0% Neutral
100% Positive

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Effective Service

Feature Ratings

Average 81

Analytics and Reporting

88

Device and Browser Analytics

86

Data Integrity

85

Conversion Analysis

84

Audience Segmentation

83

Data Analysis and Survey Function

82

Data Warehousing

82

API Framework

80

Marketing Analytics

79

Data Management

79

Mobile Functionality

76

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Quality of Features

87

Business Value Created

86

Product Strategy and Rate of Improvement

85

Breadth of Features

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Vendor Support

81

Availability and Quality of Training

78

Ease of Customization

77

Ease of IT Administration

77

Mixpanel Reviews

Courtney C.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

ease of use is 9, but setup is tricky

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

esse of use

What is your favorite aspect of this product?

quality and simple integration

What do you dislike most about this product?

can't tag landing phd easily

What recommendations would you give to someone considering this product?

set up w tech leader for best results

Pros

  • Fair
  • Enables Productivity
  • Trustworthy
  • Effective Service

Cons

  • Slower Product Innovation
  • Less Reliable
  • Leverages Incumbent Status

Tyson C.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2023

Easy to use and gives needed data insights.

Likeliness to Recommend

10 /10

What differentiates Mixpanel from other similar products?

It’s documentation is amazing so it’s super easy to integrate.

What is your favorite aspect of this product?

The ease of integration.

What do you dislike most about this product?

Getting dashboards setup right can be tricky.

What recommendations would you give to someone considering this product?

If you don’t already have analytics setup then you should pull the trigger on mixpanel. It’s worth the minimal investment needed to get it up and running.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Gregory Q.

  • Role: C-Level
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Analytics, the way they should have been

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

ease of implementation dashboard graphics

What is your favorite aspect of this product?

Report graphics

What do you dislike most about this product?

Lack of query customisation

What recommendations would you give to someone considering this product?

Easy to use analytics and dashboard made easy

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Efficient Service

Cons

  • Less Generous
  • Less Transparent
  • Less Friendly Negotiation

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