Mixpanel Customer Reviews 2024

Mixpanel

8.0 /10

Claim Software

What is Mixpanel?

Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.

Company Details

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Awards & Recognition

Mixpanel won the following awards in the Product Analytics category

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2024 Data Quadrant Gold Medalist

2024

6 Top Rated Capabilities

4 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

Service Experience
Product Impact

2023

2023 Data Quadrant Gold Medalist

2023

8 Top Rated Capabilities

7 Top Rated Features

2023

Mixpanel Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mixpanel.

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mixpanel?

0% Negative

0% Neutral

100% Positive

Pros

Performance Enhancing
Enables Productivity
Saves Time
Effective Service

Feature Ratings

Average 81

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Analysis and Survey Function

Data Warehousing

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Average 82

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Also Featured in...

Website Analytics

Score 8.2

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Digital Adoption Platforms

Score 8.1

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Mixpanel Reviews

Mohd M.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Powerful Insights and an Easy-to-Use Dashboard

Likeliness to Recommend

8 /10

What differentiates Mixpanel from other similar products?

Mixpanel differentiates itself from other similar products with its focus on data analysis, robust analytics tools, and advanced segmentation capabilities. Its powerful analytics platform helps to uncover deep insights that enable companies to better understand user behavior, track user engagement, and optimize products. Mixpanel also offers a variety of integrations with other popular applications and services, making it easy to get started quickly. Additionally, its user-friendly platform allows users to get up and running quickly and offers a range of options for customization and data visualization.

What is your favorite aspect of this product?

My favorite aspect of Mixpanel is its intuitive user interface. It offers powerful, yet easy to use analytics tools that provide valuable insights into user behavior. Additionally, the platform allows for highly customizable reports and visualizations, making it easy to interpret data quickly.

What do you dislike most about this product?

I dislike the fact that Mixpanel can be difficult to use for users who are not familiar with analytics interface is not as intuitive as other analytics products, making it difficult for users to quickly understand how to get the most out of the product. Additionally, Mixpanel does not offer a lot of customization options, which can be limiting for users who need more flexibility.

What recommendations would you give to someone considering this product?

1. Make sure you understand the different use cases that Mixpanel can be used for, and how they will work with your specific business objectives. 2. Take advantage of the many tutorials and webinars that Mixpanel offers to ensure that you are using the platform effectively. 3. Monitor your analytics data regularly to gain insight into user behaviour and track the success of your campaigns. 4. Consider the different pricing plans available to determine which one best suits your budget and goals. 5. Utilize Mixpanel’s A/B testing capabilities to determine the best course of action for your business.

Pros

Continually Improving Product
Unique Features
Effective Service
Saves Time

Regan M.

Role: Industry Specific Role
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

An Effective and Advanced Analytics Software

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

It is different in that it serves as a products and website analytics software

What is your favorite aspect of this product?

I like the digital adoption platform features and capabilities It works perfectly when it comes to product and website analytics

What do you dislike most about this product?

I have no dislikes as Mixpanel has been performing well

What recommendations would you give to someone considering this product?

V is a multipurpose software and most businesses will benefit from product and website analytics features. It is also a great digital adoption platform

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Carari M.

Role: Operations
Industry: Consulting
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

Why Mixpanel Is The Best

Likeliness to Recommend

9 /10

What differentiates Mixpanel from other similar products?

With Mixpanel, it becomes easy for any business to boost conversion rate and makes it easy to learn from business data.

What is your favorite aspect of this product?

Using Mixpanel is easy and it comes with both product and website analytics Despite being resourceful, it i affordable too

What do you dislike most about this product?

No bad experiences with Mixpanel. It is the best I have used

What recommendations would you give to someone considering this product?

I'm recommending Mixpanel for offering the best product and website analytics features. It is cost effective too.

Pros

Continually Improving Product
Performance Enhancing
Enables Productivity
Efficient Service

Mixpanel

What is Mixpanel?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

Mixpanel Ratings

88 Likeliness to Recommend

91 Plan to Renew

84 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Mixpanel?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Device and Browser Analytics Capture and summarize device and browser information.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Data Management Includes data sharing, data storage, records management, and data security.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Also Featured in...

Website Analytics

Digital Adoption Platforms

Mixpanel Reviews

Mohd M.

Powerful Insights and an Easy-to-Use Dashboard

Likeliness to Recommend

Pros

Regan M.

An Effective and Advanced Analytics Software

Likeliness to Recommend

Pros

Carari M.

Why Mixpanel Is The Best

Likeliness to Recommend

Pros

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Feature Ratings

Analytics and Reporting

Device and Browser Analytics

Data Integrity

Conversion Analysis

Audience Segmentation

Data Analysis and Survey Function

Data Warehousing

API Framework

Marketing Analytics

Data Management

Mobile Functionality

Vendor Capability Ratings

Ease of Implementation

Quality of Features

Business Value Created

Product Strategy and Rate of Improvement

Breadth of Features

Usability and Intuitiveness

Ease of Data Integration

Vendor Support

Availability and Quality of Training

Ease of Customization

Ease of IT Administration