Alexa Customer Reviews 2023

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details

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Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

83 Likeliness to Recommend

89 Plan to Renew

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

3% Negative

19% Neutral

78% Positive

Pros

Saves Time
Appreciates Incumbent Status
Efficient Service
Effective Service

Feature Ratings

Average 78

Social Media Analytics

83

Data Visualization

82

Device and Browser Analytics

82

Search Engine Optimization

81

Audience Demographics

80

Customer Value Analysis

79

Conversion Analysis

77

API Framework

77

Paid Search Integration

76

Audience Segmentation

74

Customer Journey Modelling

69

Vendor Capability Ratings

Average 76

Business Value Created

81

Ease of Data Integration

80

Ease of Implementation

79

Quality of Features

79

Ease of Customization

77

Ease of IT Administration

77

Breadth of Features

75

Usability and Intuitiveness

75

Vendor Support

75

Product Strategy and Rate of Improvement

72

Availability and Quality of Training

72

Alexa Reviews

Chalint S.

Role: Public Sector
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Easy to use, occasional glitches

Likeliness to Recommend

8 / 10

What differentiates Alexa from other similar products?

Very easy to use and breadth of functionalities

What is your favorite aspect of this product?

Connectivity and ease of use

What do you dislike most about this product?

Occasional glitches but resolvable

What recommendations would you give to someone considering this product?

Familiarise yourself with the functionalities before investing into the product to make sure it meets your needs

Pros

Enables Productivity
Caring
Continually Improving Product
Reliable

Jawahar A.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2021

Evaluate the SEO of a website's target audience

Likeliness to Recommend

8 / 10

What differentiates Alexa from other similar products?

It's a site ranking tool, but it's also a well-known utility. We hold monthly SEO meetings and learned to talk about these tools and their wonderful contributions in monitoring data during the meetings, so we decided to use it and replace the ones we were using with Google Trends. We are still getting to know the interface, but we can say that it is easy to understand at first glance.

What is your favorite aspect of this product?

This is an "audience rating" online survey tool. It is an Amazon service, but it is not a speech recognition service. The fact that "Alexa is the audience rating" has been claimed since ancient times provides some solace. With the time being, it might be substituted for "What is the finest site, this one or this one?"

What do you dislike most about this product?

Since the name is the same as the AI speaker, I wonder if it should be changed to make it more identifiable with its functions and not create confusion.

What recommendations would you give to someone considering this product?

When we show trends of companies abroad, we use them to create explanatory materials of indexes that highlight the most popular of the numerous services of a specific genre. Due to the availability of various free competitive tools today, this tool is used when examining the audience rating of Company A's website or comparing it to other companies. If it is the same company A, more detailed information seems to be collected.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Gaitho N.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Aug 2021

Best Tool For Website Analytics

Likeliness to Recommend

9 / 10

What differentiates Alexa from other similar products?

Alexa helps business develop marketing strategies that makes it easy to increase business traffic

What is your favorite aspect of this product?

I like the many features of Alexa The software makes it seamless to increase website traffic that eventually translates to business The software is affordable and understanding the reports is easy

What do you dislike most about this product?

So far so good. No bad experiences yet

What recommendations would you give to someone considering this product?

I recommend businesses to try Alexa. It will move your business to the next level

Pros

Helps Innovate
Reliable
Unique Features
Efficient Service

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What is Alexa?

Company Details

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Awards & Recognition

Alexa Ratings

83 Likeliness to Recommend

89 Plan to Renew

79 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+84 Net Emotional Footprint

How much do users love Alexa?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Alexa Reviews

Chalint S.

Easy to use, occasional glitches

Likeliness to Recommend

Pros

Jawahar A.

Evaluate the SEO of a website's target audience

Likeliness to Recommend

Pros

Gaitho N.

Best Tool For Website Analytics

Likeliness to Recommend

Pros

Most Popular Alexa Comparisons

Google Analytics

Adobe Analytics

HubSpot Marketing Hub

Mouseflow

Semrush

Elastic Cloud

Feature Ratings

Social Media Analytics

Data Visualization

Device and Browser Analytics

Search Engine Optimization

Audience Demographics

Customer Value Analysis

Conversion Analysis

API Framework

Paid Search Integration

Audience Segmentation

Customer Journey Modelling

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Quality of Features

Ease of Customization

Ease of IT Administration

Breadth of Features

Usability and Intuitiveness

Vendor Support

Product Strategy and Rate of Improvement

Availability and Quality of Training