Alexa Logo
Alexa Logo
Alexa

Alexa

7.0 / 10
Category
Alexa
7.0 / 10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

83 Likeliness to Recommend

92 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

3% Negative
22% Neutral
75% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 79

Device and Browser Analytics

85

Search Engine Optimization

84

Data Visualization

83

Customer Value Analysis

83

Social Media Analytics

81

Audience Demographics

79

Conversion Analysis

79

API Framework

77

Audience Segmentation

77

Paid Search Integration

76

Customer Journey Modelling

68

Vendor Capability Ratings

Average 76

Vendor Support

97

Ease of IT Administration

93

Usability and Intuitiveness

88

Ease of Customization

86

Product Strategy and Rate of Improvement

83

Ease of Implementation

80

Availability and Quality of Training

77

Ease of Data Integration

77

Quality of Features

75

Breadth of Features

72

Business Value Created

61

Alexa Reviews

Chalint S.

  • Role: Public Sector
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Easy to use, occasional glitches

Likeliness to Recommend

8 / 10

What differentiates Alexa from other similar products?

Very easy to use and breadth of functionalities

What is your favorite aspect of this product?

Connectivity and ease of use

What do you dislike most about this product?

Occasional glitches but resolvable

What recommendations would you give to someone considering this product?

Familiarise yourself with the functionalities before investing into the product to make sure it meets your needs

Pros

  • Enables Productivity
  • Caring
  • Continually Improving Product
  • Reliable

Jawahar A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Evaluate the SEO of a website's target audience

Likeliness to Recommend

8 / 10

What differentiates Alexa from other similar products?

It's a site ranking tool, but it's also a well-known utility. We hold monthly SEO meetings and learned to talk about these tools and their wonderful contributions in monitoring data during the meetings, so we decided to use it and replace the ones we were using with Google Trends. We are still getting to know the interface, but we can say that it is easy to understand at first glance.

What is your favorite aspect of this product?

This is an "audience rating" online survey tool. It is an Amazon service, but it is not a speech recognition service. The fact that "Alexa is the audience rating" has been claimed since ancient times provides some solace. With the time being, it might be substituted for "What is the finest site, this one or this one?"

What do you dislike most about this product?

Since the name is the same as the AI speaker, I wonder if it should be changed to make it more identifiable with its functions and not create confusion.

What recommendations would you give to someone considering this product?

When we show trends of companies abroad, we use them to create explanatory materials of indexes that highlight the most popular of the numerous services of a specific genre. Due to the availability of various free competitive tools today, this tool is used when examining the audience rating of Company A's website or comparing it to other companies. If it is the same company A, more detailed information seems to be collected.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Gaitho N.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Best Tool For Website Analytics

Likeliness to Recommend

9 / 10

What differentiates Alexa from other similar products?

Alexa helps business develop marketing strategies that makes it easy to increase business traffic

What is your favorite aspect of this product?

I like the many features of Alexa The software makes it seamless to increase website traffic that eventually translates to business The software is affordable and understanding the reports is easy

What do you dislike most about this product?

So far so good. No bad experiences yet

What recommendations would you give to someone considering this product?

I recommend businesses to try Alexa. It will move your business to the next level

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service