What is Alexa?
Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.
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Real user data aggregated to summarize the product performance and customer experience.
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83 Likeliness to Recommend
92 Plan to Renew
3
Since last award
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Alexa?
Pros
- Appreciates Incumbent Status
- Effective Service
- Performance Enhancing
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Device and Browser Analytics
Search Engine Optimization
Data Visualization
Customer Value Analysis
Social Media Analytics
Audience Demographics
Conversion Analysis
API Framework
Audience Segmentation
Paid Search Integration
Customer Journey Modelling
Vendor Capability Ratings
Vendor Support
Ease of IT Administration
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Ease of Data Integration
Quality of Features
Breadth of Features
Business Value Created
Alexa Reviews
Chalint S.
- Role: Public Sector
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Easy to use, occasional glitches
Likeliness to Recommend
What differentiates Alexa from other similar products?
Very easy to use and breadth of functionalities
What is your favorite aspect of this product?
Connectivity and ease of use
What do you dislike most about this product?
Occasional glitches but resolvable
What recommendations would you give to someone considering this product?
Familiarise yourself with the functionalities before investing into the product to make sure it meets your needs
Pros
- Enables Productivity
- Caring
- Continually Improving Product
- Reliable
Jawahar A.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2021
Evaluate the SEO of a website's target audience
Likeliness to Recommend
What differentiates Alexa from other similar products?
It's a site ranking tool, but it's also a well-known utility. We hold monthly SEO meetings and learned to talk about these tools and their wonderful contributions in monitoring data during the meetings, so we decided to use it and replace the ones we were using with Google Trends. We are still getting to know the interface, but we can say that it is easy to understand at first glance.
What is your favorite aspect of this product?
This is an "audience rating" online survey tool. It is an Amazon service, but it is not a speech recognition service. The fact that "Alexa is the audience rating" has been claimed since ancient times provides some solace. With the time being, it might be substituted for "What is the finest site, this one or this one?"
What do you dislike most about this product?
Since the name is the same as the AI speaker, I wonder if it should be changed to make it more identifiable with its functions and not create confusion.
What recommendations would you give to someone considering this product?
When we show trends of companies abroad, we use them to create explanatory materials of indexes that highlight the most popular of the numerous services of a specific genre. Due to the availability of various free competitive tools today, this tool is used when examining the audience rating of Company A's website or comparing it to other companies. If it is the same company A, more detailed information seems to be collected.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gaitho N.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Aug 2021
Best Tool For Website Analytics
Likeliness to Recommend
What differentiates Alexa from other similar products?
Alexa helps business develop marketing strategies that makes it easy to increase business traffic
What is your favorite aspect of this product?
I like the many features of Alexa The software makes it seamless to increase website traffic that eventually translates to business The software is affordable and understanding the reports is easy
What do you dislike most about this product?
So far so good. No bad experiences yet
What recommendations would you give to someone considering this product?
I recommend businesses to try Alexa. It will move your business to the next level
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service