Alexa Logo
Alexa Logo
Alexa

Alexa

7.0 /10
Category
Alexa
7.0 /10

What is Alexa?

Alexa’s competitor analysis uncovers actionable marketing strategies to drive more traffic.

Company Details


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Awards & Recognition

Alexa won the following awards in the Website Analytics category

Alexa Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Alexa.

83 Likeliness to Recommend

92 Plan to Renew

3
Since last award

80 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Alexa?

3% Negative
22% Neutral
75% Positive

Pros

  • Appreciates Incumbent Status
  • Effective Service
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 79

Device and Browser Analytics

85

Search Engine Optimization

84

Data Visualization

83

Customer Value Analysis

83

Social Media Analytics

81

Conversion Analysis

79

Audience Demographics

79

Audience Segmentation

77

API Framework

77

Paid Search Integration

76

Customer Journey Modelling

68

Vendor Capability Ratings

Average 76

Ease of Data Integration

81

Ease of Implementation

80

Business Value Created

79

Breadth of Features

77

Usability and Intuitiveness

77

Ease of IT Administration

76

Vendor Support

75

Product Strategy and Rate of Improvement

75

Ease of Customization

75

Availability and Quality of Training

74

Quality of Features

72

Alexa Reviews

Shilpi P.

  • Role: Consultant
  • Industry: Other
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted May 2021

Difficult implementation

Likeliness to Recommend

8 /10

What differentiates Alexa from other similar products?

It has multiple features

What is your favorite aspect of this product?

It understand most of the words

What do you dislike most about this product?

need to learn organization related vocabulary

What recommendations would you give to someone considering this product?

Its a good buy for a company

Pros

  • Includes Product Enhancements
  • Efficient Service
  • Effective Service
  • Saves Time

Cons

  • Under Delivered

A.K.M Mahmudul I.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2021

Easy to use but lack of feature

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

Ranking Cost

What is your favorite aspect of this product?

Price Easy to use Ux Ranking

What do you dislike most about this product?

Features Lack of report format

What recommendations would you give to someone considering this product?

Price Report formate

Pros

  • Enables Productivity
  • Respectful
  • Acts with Integrity
  • Client's Interest First

Sanyam J.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2021

Smart SEO Tool

Likeliness to Recommend

9 /10

What differentiates Alexa from other similar products?

SMart SEO Tools are available.

What is your favorite aspect of this product?

Intuitive Dashboard.

What do you dislike most about this product?

Takes a bit time to grasp.

What recommendations would you give to someone considering this product?

Before going for Alexa Page ranking tool, you should study the working of the the tool to get most out of it.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Inspires Innovation