Hotjar Customer Reviews 2025 | SoftwareReviews

Hotjar

Composite Score

8.2 /10

CX Score

8.3 /10

42 Reviews Write a Review

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What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details

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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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8 Top Rated Capabilities

7 Top Rated Features

Latest Award, 2025

2024 Data Quadrant Champion

2024

5 Top Rated Capabilities

5 Top Rated Features

2024

2023 Data Quadrant Champion

2023

5 Top Rated Capabilities

5 Top Rated Features

2023

Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

93 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

3% Negative

7% Neutral

90% Positive

Pros

Performance Enhancing
Unique Features
Transparent
Helps Innovate

Feature Ratings

Average 88

Conversion Analysis

Data Visualization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

API Framework

Audience Demographics

Paid Search Integration

Audience Segmentation

Vendor Capability Ratings

Average 85

Quality of Features

Vendor Support

Usability and Intuitiveness

Ease of IT Administration

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

Breadth of Features

Ease of Implementation

Ease of Customization

Also Featured in...

Voice of the Customer

Score 7.7

View Hotjar in this category (opens in a new tab)

Hotjar Reviews

Roxana M.

Role: Sales Marketing
Industry: Banking
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2024

An invaluable tool for understanding users

Likeliness to Recommend

9 /10

What differentiates Hotjar from other similar products?

What really sets Hotjar apart is its focus on user experience. In addition to being able to see where users click, I can also see how far down the page they scroll, which elements they ignore, and what catches their attention. This information allowed me to significantly improve my website to optimize my conversion rate.

What is your favorite aspect of this product?

What I like most about Hotjar is its ease of use. The user interface is intuitive and the installation process was quick and easy. Additionally, customer support was exceptional, responding quickly to my questions and helping me get the most out of the software.

What do you dislike most about this product?

However, I have to say that the only thing that bothered me a bit is the price, as I thought it was a bit expensive at first. Although after seeing the results achieved for Hotjar, the investment is definitely worth it.

What recommendations would you give to someone considering this product?

Overall, I recommend Hotjar to any business that wants to improve their website and increase conversion rates.

Pros

Continually Improving Product
Performance Enhancing
Trustworthy
Efficient Service

Natalia E.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

A great tool to understand website user's behavior

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

Easy to integrate., create reports, and go step by step in the user's journey through your website.

What is your favorite aspect of this product?

The video recording of user's navigating on your website

What do you dislike most about this product?

There is nothing I don't like so far

What recommendations would you give to someone considering this product?

Excellent for every business, start learning what your users are searching for now!

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Rubia S.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2024

Hotjar is incredible!

Likeliness to Recommend

10 /10

What differentiates Hotjar from other similar products?

I never used any other product that it's similar, but I know that the global team compared all products and decided to go with Hotjar.

What is your favorite aspect of this product?

The usability, because it's really easy to use, and their continuous improvement.

What do you dislike most about this product?

There's nothing that I dislike... I would only like to have a better way to segment users, for example: with a CSV file

What recommendations would you give to someone considering this product?

You should really consider Hotjar to your product! You'll have great insights, and you'll be able to improve usability for your users in your own product.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Hotjar

What is Hotjar?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

2023 Data Quadrant Champion

Hotjar Ratings

89 Likeliness to Recommend

1 Since last award

93 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+89 Net Emotional Footprint

How much do users love Hotjar?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Device and Browser Analytics Capture and summarize device and browser information.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Also Featured in...

Voice of the Customer

Hotjar Reviews

Roxana M.

An invaluable tool for understanding users

Likeliness to Recommend

Pros

Natalia E.

A great tool to understand website user's behavior

Likeliness to Recommend

Pros

Rubia S.

Hotjar is incredible!

Likeliness to Recommend

Pros

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Feature Ratings

Conversion Analysis

Data Visualization

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Social Media Analytics

Customer Value Analysis

Device and Browser Analytics

Search Engine Optimization

API Framework

Audience Demographics

Paid Search Integration

Audience Segmentation

Vendor Capability Ratings

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Ease of IT Administration

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Product Strategy and Rate of Improvement

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