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Hotjar

Hotjar

8.7 / 10
Category

What is Hotjar?

Hotjar is a behavior analytics and product experience insights service that helps you empathize and understand your users, and get their feedback through tools like heatmaps, session recordings, and surveys. Hotjar complements the data and insights you get from traditional web analytics tools like Google Analytics. It’s an industry-leading and easy-to-use service that combines user behavior analysis, product experience insights, and website feedback tools to help you understand what’s actually happening on your site, what your users care about, and what they have to say.

Company Details


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Awards & Recognition

Hotjar won the following awards in the Website Analytics category

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Hotjar Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Hotjar.

88 Likeliness to Recommend

Up 1
Since last award

100 Plan to Renew

88 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Hotjar?

0% Negative
9% Neutral
91% Positive

Pros

  • Reliable
  • Trustworthy
  • Client Friendly Policies
  • Fair

Feature Ratings

Average 84

Conversion Analysis

88

Data Visualization

88

Customer Journey Modelling

87

Social Media Analytics

86

Device and Browser Analytics

84

Customer Value Analysis

83

Search Engine Optimization

83

Paid Search Integration

81

API Framework

79

Audience Segmentation

77

Audience Demographics

73

Vendor Capability Ratings

Average 82

Quality of Features

87

Ease of IT Administration

86

Vendor Support

86

Business Value Created

85

Usability and Intuitiveness

85

Ease of Implementation

83

Product Strategy and Rate of Improvement

81

Breadth of Features

80

Availability and Quality of Training

80

Ease of Data Integration

78

Ease of Customization

75

Hotjar Reviews

Anna K.

  • Role: Information Technology
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Highly valuable insights, but expensive

Likeliness to Recommend

10 / 10

What differentiates Hotjar from other similar products?

It's industry leading reputation means it's a platform that team members often feel familiar with, which speeds onboarding and adoption.

What is your favorite aspect of this product?

Watching the recordings of users, and being able to tag and categorize. It's great to really see how users are interacting with your products, and test assumptions.

What do you dislike most about this product?

The onboarding for cheaper plans is very self-serve, and this can feel an obstacle for team members who haven't used before.

What recommendations would you give to someone considering this product?

The insights are great, but the product is expensive. Make sure there's a clear set of users inhouse who are regularly going to use the tool and pull out insights to act upon.

Pros

  • Performance Enhancing
  • Unique Features
  • Reliable
  • Enables Productivity

Chandan D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2023

Comprehensive Website Analytics and Feedback tool

Likeliness to Recommend

9 / 10

What differentiates Hotjar from other similar products?

It offers comprehensive suite of tools that provide deep insights into the behavior and feedback of website visitors

What is your favorite aspect of this product?

All-in-one solution, User-friendly interface and Fast and reliable performance

What do you dislike most about this product?

It has Limited data storage and Limited integrations

What recommendations would you give to someone considering this product?

Please increase data storage limit, provide more customization options

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mark R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Great features and easy to use, very useful tool

Likeliness to Recommend

8 / 10

What differentiates Hotjar from other similar products?

It is quite unique from what I can see - very good at what it does. Good to see how people are using our webpages and small tweaks make a big difference some times.

What is your favorite aspect of this product?

Very clever and simple to get to grips with.

What do you dislike most about this product?

Nothing really, it works well for what I need

What recommendations would you give to someone considering this product?

Spend some time with it and dont give up too easily. It is an effective tool

Pros

  • Effective Service
  • Altruistic
  • Acts with Integrity
  • Continually Improving Product

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